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Gage Roads launches creative partnership with VML
Mick McKeown: 'The collaboration with VML was seamless from the start with the campaign planned with ideas that will span the next few years.'
by Alisha Buaya – Feb 21, 2025
72andSunny to develop local brand positioning for Cadillac
Heath Walker: '72andSunny were able to quickly get to the heart of what has made Cadillac so successful overseas.'
by Alisha Buaya – Feb 21, 2025
ETA BBQ Sauce embraces nostalgia in no-nonsense campaign via Connecting Plots
Christine Fung: 'There’s a huge loyalty in Aussie culture for the brand and product and we feel we owe it to them to be true to who we are.'
by Alisha Buaya – Feb 21, 2025
Weis takes its 'Saviour of Summer' campaign to Western Sydney with Mindshare
Elliott Eldridge: 'This campaign is about more than just handing out ice cream; it's about recognising a community need and delivering a little bit of summer joy in a unique and engaging way.'
by Alisha Buaya – Feb 21, 2025
How Macros and Soulara’s ready-made meals are transforming the workplace
This collaboration promises to help businesses address the growing demand for healthy, ready-made meals that cater to the diverse dietary needs of their employees.
by Emma Shepherd – Feb 21, 2025
Woolworths CMO Andrew Hicks to depart after 16 years
He will step down at the end of the 2025 financial year.
by Emma Shepherd – Feb 21, 2025
Nespresso launches new approach to Happy Hour in a campaign via Poem
Rhania Farah: 'This new campaign builds on that momentum, demonstrating how brands can authentically and strategically engage with cultural moments to achieve real results.'
by Alisha Buaya – Feb 20, 2025
RSAC reimagines the Bro Code in a new campaign via cummins&partners
Scott Tilyard: 'A bro is anyone who follows the Bro Code and looks out for you.'
by Alisha Buaya – Feb 20, 2025
Mazda introduces 'Give It Heaps' platform via CHEP
Ashlin Moore: 'We’ve developed an idea here that celebrates that ethos and hopefully it inspires many Aussies to get out there and give it heaps in a BT-50.'
by Alisha Buaya – Feb 20, 2025
Grill'd and Oscar Piastri team up for turbocharged burger collaboration
Oscar Piastri: 'Both Grill’d and I were born in Melbourne and I’ve always been a long-time fan of their healthy and nutritious burgers.'
by Alisha Buaya – Feb 20, 2025
Kleenex unveils refreshed packaging design from Hulsbosch
Mikey Hart: 'By creating a clear and cohesive design architecture, we’ve helped ensure Kleenex continues to have a strong presence in the category'
by Mediaweek Admin – Feb 19, 2025
HubSpot and Canva partner to help businesses streamline content creation
Karen Ng: 'We're making it fast and easy for teams to create professional designs at scale.'
by Alisha Buaya – Feb 19, 2025
Former Domino's APAC CMO Todd Reilly joins AHB Group
Charles Agius: 'Todd’s leadership and vision will be pivotal in elevating our brand presence and creating a stronger connection with our customers.'
by Alisha Buaya – Feb 18, 2025
Snapchat launches new teen 'Council for Digital Wellbeing' in Australia
Ben Au: 'We're passionate about making Snapchat a fun and safe place for connecting with friends and family.'
by Natasha Lee – Feb 18, 2025
'Everyone Must Go!': New Zealand’s Tourism $500K campaign backfires
'It’s time to swap the thongs for the jandals, the Hunter Valley for the Hawke’s Bay, and get the bloody hell over here.'
by Emma Shepherd – Feb 18, 2025
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