Brands
Latest stories

The future looks Rosé in Daniel Ricciardo's new campaign via Emotive
Daniel Ricciardo: 'It’s been nice to take my foot off the gas lately and now, with the launch of Enchanté Rosé alongside my friends at St Hugo, it really does feel like the future is looking rosé.'
by Alisha Buaya – Mar 6, 2025

Foxtel Media secures major sponsors for 2025 AFL season
Martin Medcraf: 'The 2025 AFL season is an exceptional opportunity for brands looking to reach an engaged, sports-obsessed audience'.
by Natasha Lee – Mar 6, 2025

McDonald's tempts office workers returning to work in new campaign
Jack Nunn: 'With playful visuals and clever media placements, this campaign will cut through like a Guillotine on 80gsm printer paper.'
by Alisha Buaya – Mar 6, 2025

Geely taps INVNT as experiential agency for global launch
Li Lei: 'We are excited to partner with INVNT to deliver unique experiences to consumers, media and our network.'
by Alisha Buaya – Mar 6, 2025

Disinfluencer launches Academy offering to help brands and businesses commit to inclusivity
Simone Eyles: 'Watching DEI programs being dismantled is disheartening, but inclusion isn’t just a political issue - it’s a business strategy'
by Alisha Buaya – Mar 6, 2025

News Corp Australia to highlight video, data, and engagement at D_Coded
Lou Barrett: 'The event is a bold statement of our leadership and unwavering commitment to driving client success'.
by Natasha Lee – Mar 6, 2025

Leapmotor 'jumps in' with a bold campaign via cummins&partners
Joanne Stogiannis: '"Jump In" aims to establish Leapmotor as a leader in the EV space while differentiating it from the competition.'
by Alisha Buaya – Mar 5, 2025

ghd appoints Labelium Group to drive media strategy and growth in Australia and New Zealand
Adrien Bouteille: 'We're confident we can drive significant growth and brand impact for ghd across Australia and New Zealand'
by Mediaweek Admin – Mar 5, 2025

Los Angeles Tourism launches "We Love LA" in Australia
Adam Burke: '"We Love LA" isn’t just a tagline – it highlights the passion, optimism, and commitment we have for our community.'
by Alisha Buaya – Mar 4, 2025

CommBank brings NYC hot dogs to Melbourne for the launch of Travel Booking via M&C Saatchi Group
Daniel Borghesi: 'It's about much more than Johnny G’s signature recipe leaving the States for the first time, it’s about bringing the world closer than ever - to all Aussies with a travel bug.'
by Alisha Buaya – Mar 4, 2025

McDonald’s Australia CEO resigns, new boss announced
'I am looking forward to continuing to build on the incredible legacy of our people and franchisees.'
by Emma Shepherd – Mar 4, 2025

Krispy Kreme promotes ANZ CEO to global COO
'I am thrilled to be getting back to my number one passion, operations, as all operators would agree, it is the heart and soul of all companies.'
by Emma Shepherd – Mar 4, 2025

SPC expands supermarket presence with Minecraft collaboration
Patrick Lynam: 'This 18-month partnership with SPC will see Minecraft land on supermarket shelves across beans, fruit, and spaghetti categories.'
by Emma Shepherd – Mar 4, 2025

'Game-changer': Seven reveals extensive list of AFL sponsors and partners for 2025
Katie Finney: 'It's an opportunity to do things differently with brands and for them to live across our full ecosystem for the first time.'
by Frances Sheen – Mar 4, 2025

Baskin-Robbins leans into 'real or fake' trend to launch Dinner Your Dessert campaign
Julian Casa: 'We wanted to create something that would grab the attention of a Gen Z and Millennial audience in particular, so tapping into a viral trend felt like the perfect way to do just that.'
by Alisha Buaya – Mar 3, 2025

The leading media trade publication in Australia.
Get our top stories straight to your inbox daily by signing up to our Newsletter
By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services.
