Ryvalmedia Sydney, part of Cosmo5 has announced the appointment of Michael Cheffers as Group Business Director, reporting to General Manager Bianca Falloon.
The role is effective immediately and further strengthens the agency’s senior leadership bench as it continues to scale its offering in the market.
Seasoned leader with cross-category experience
Cheffers joins Ryvalmedia after more than a decade in media and communications, most recently serving as Senior Client Director at UM Worldwide where he led the Optus account.
His career spans roles at Foundation, Wavemaker and PHD, with experience across FMCG, automotive, travel, banking, and not-for-profit categories.
His background covers both brand and performance, bringing a strategic lens to Ryvalmedia’s growing roster of clients.
Bianca Falloon, General Manager of Ryvalmedia Sydney, said Cheffers’ appointment reflects the agency’s ambition to deepen its strategic capability.
“Michael is a strategic thinker and brings a depth of expertise that aligns perfectly with our growth ambitions.
His collaborative leadership style is the perfect compliment to our way of working and reinforces our commitment to delivering innovative, high performance solutions for our clients,” she said.
Cheffers said he is excited to join the business at a pivotal time.
“It’s an honor to join the wonderful team at Ryvalmedia. I’m looking forward to contributing to the continued success in meaningful client partnerships. Together with our expertise and strong leadership, we are only going to do truly amazing things,” he said.
Cheffers’ appointment adds further momentum to Ryvalmedia’s expansion in Australia as the agency continues to deliver transformative media and marketing solutions for clients across its national footprint.