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How Samsung found “main character energy” to challenge Apple prison
Features

How Samsung found “main character energy” to challenge Apple prison

"The last Apple launch was the pinnacle of when people were really questioning what the difference is between the phones."

by Amy Shapiro – Feb 22, 2024

DDB Sydney secures creative duo from The Monkeys, Emmalie Narathipakorn and Seamus McAlary
Agencies

DDB Sydney secures creative duo from The Monkeys, Emmalie Narathipakorn and Seamus McAlary

"In an unreasonably short amount of time they’ve proven themselves to be a couple of the most exciting creatives in the country."

by Mediaweek Admin – Feb 22, 2024

PHD retains AFL media account
Agencies

PHD retains AFL media account

PHD first won the business in 2019 from Dentsu's Vizeum, but the AFL took the work in-house over COVID. Now back in PHD's hands, the account will be run out of Melbourne.

by Mediaweek Admin – Feb 22, 2024

Alex Sol Watts departs from creative agency Bullfrog
Agencies

Alex Sol Watts departs from creative agency Bullfrog

"With these things, it's better to make a call when your gut tells you versus waiting and seeing."

by Alisha Buaya – Feb 21, 2024

Australian Ethical launches new brand campaign via indie B Corp, Paper Moose
Agencies

Australian Ethical launches new brand campaign via indie B Corp, Paper Moose

"The more people that switch to ethical options, the bigger difference they could potentially make.”

by Mediaweek Admin – Feb 21, 2024

Next&Co expands operations to US market
Agencies

Next&Co expands operations to US market

The agency is set to start servicing US brands throughout Oregon, Washington and California.

by Mediaweek Admin – Feb 21, 2024

Musashi launches 'Game Day' campaign via Joy as it looks to shift brand image beyond bodybuilding roots
Agencies

Musashi launches 'Game Day' campaign via Joy as it looks to shift brand image beyond bodybuilding roots

The campaign aims to resonate across major sports like MMA, NRL, AFL, Cricket, and Rugby.

by Mediaweek Admin – Feb 21, 2024

Social Soup appoints Jess Hope to the new role of head of growth and innovation
Agencies

Social Soup appoints Jess Hope to the new role of head of growth and innovation

Hope has spent the past few years helping brands in the FMCG, tech and finance sectors to collaborate with creators.

by Mediaweek Admin – Feb 21, 2024

303 MullenLowe taps Akkomplice's Sara Oteri to lead Perth creative team as Damian Royce departs
Agencies

303 MullenLowe taps Akkomplice's Sara Oteri to lead Perth creative team as Damian Royce departs

Oteri's appointment is effective immediately. Chief creative officer, Royce, will return to Melbourne end of March.

by Mediaweek Admin – Feb 21, 2024

Mediaweek HOT List February 2024: Vegemite welcomes Taylor Swift, Mastercard's wheelchair ball kid program
Agencies

Mediaweek HOT List February 2024: Vegemite welcomes Taylor Swift, Mastercard's wheelchair ball kid program

UnLtd and Bench raise funds for Youth Off the Streets, BMF and Tourism Tasmania captures the moment with Queen Mary.

by Toby Harrison and Dan Krigstein – Feb 21, 2024

Clare Pickens appointed CEO of Leo Burnett Australia by Publicis Groupe ANZ
Agencies

Clare Pickens appointed CEO of Leo Burnett Australia by Publicis Groupe ANZ

Michael Rebelo: "We are excited to bring such a unique international leader to Australia."

by Mediaweek Admin – Feb 21, 2024

Eyeota and Vistar Media unveils partnership as DOOH market grows in Australia
Agencies

Eyeota and Vistar Media unveils partnership as DOOH market grows in Australia

"The beginning of a new chapter for marketers in APAC."

by Mediaweek Admin – Feb 20, 2024

News Corp's Michael Krawczyk joins SeenThis as new commercial director
Agencies

News Corp's Michael Krawczyk joins SeenThis as new commercial director

Krawczyk moves to SeenThis from his prior position at News Corp as national head of digital client growth and capability.

by Mediaweek Admin – Feb 20, 2024

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