News Corp's Michael Krawczyk joins SeenThis as new commercial director

Adaptive streaming technology company, SeenThis, has appointed Michael Krawczyk as its commercial director for Australia and New Zealand.

Krawczyk moves from his prior position at News Corp as national head of digital client growth and capability. His experience also includes roles at WaveMaker and MEC.

In his new position, Krawczyk will focus on advancing the commercial growth of the business, establishing new relationships with brands and agencies, and fostering sustainable growth outcomes for partners.

SeenThis Australia New Zealand general manager Adam Roberts said: "I’m excited to have Michael join the team here in Sydney. His experience, network and knowledge of the media landscape on both agency and publisher side is a huge asset to the business." 

See also: SeenThis adds IAS measurement in its platform

Commenting on his new role, Krawczyk said: "I’m thrilled to be leading the commercialisation and driving the adoption of this fantastic technology across the leading agency groups and their client partners in Australia and New Zealand.

“The instant-loading, high definition video, image and interactive rich media content that SeenThis streams to display ads is not only beautiful, impactful and more sustainable than old download technology. It represents the first real innovation in creative delivery of display ads since we swapped flash for HTML-5 in the early 2010s."

He continued, "We use streaming technology in nearly every other aspect of our digital lives. Digital TV is streamed, sport is streamed, music is streamed, gaming is streamed – it's a leaner, more efficient tech, so it makes no sense that legacy download technology is still used in display ad delivery.

"When clients see the performance lifts they can achieve, throughout all stages of the purchase journey, coupled with the lighter carbon footprint, all via a simple switch of creative tech, it really becomes no brainer to adopt."

See also: SeenThis and Val Morgan Digital reveal carbon emission minimisation results after six months

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Top Image: Michael Krawczyk