Latest stories
Enero Group lists 6% EBITDA increase for H1 FY24
Brent Scrimshaw: "As we look to H2 of FY24 we continue to be optimistic about the performance of our healthcare and consumer practice in Australia."
by Mediaweek Admin – Feb 28, 2024
Avenue C appointed to KitchenAid's media planning and buying account
The kitchen brand was initially won by HYLAND in 2019 prior to its acquisition in 2020.
by Mediaweek Admin – Feb 28, 2024
"Longevity is the hope": DDB's mission to restore Australia's love for Volkswagen
“The location gave us little gifts along the way too, like the shot with the seals. That wasn’t storyboarded, the seals just happened to turn up."
by Amy Shapiro – Feb 28, 2024
Independent agency Atomic 212° adds three new clients to its roster
The new partnerships follow a string of client wins and retentions.
by Mediaweek Admin – Feb 28, 2024
Lion and UM win JCDecaux Programmatic Campaign of the Year award
The win follows a reported 12% upswing in OOH industry revenue.
by Mediaweek Admin – Feb 27, 2024
How Thinkerbell is building a new mindset with its latest campaign
Adam Ferrier: “If someone has a good idea in the agency, and they are passionate about it, we’d like to think that idea has a way of finding itself in the world.”
by Amy Shapiro – Feb 27, 2024
Crocs Inc. appoints Jaywing to manage paid search and social in Australia and Singapore
Raimundo Campbell: "We are honoured to have been chosen as their strategic partner for these key markets."
by Mediaweek Admin – Feb 27, 2024
"Real competition" or "overkill"? Media buyers weigh in on Hubbl
Mediaweek asked media buyers about Hubbl's biggest selling points and how it changes the landscape.
by Alisha Buaya – Feb 26, 2024
DDB Sydney launches first brand campaign for Volkswagen in seven years
Matt Chandler: "We wanted to tell a very simple story, beautifully."
by Mediaweek Admin – Feb 26, 2024
UM appointed media agency of record for Chery
The agency's remit includes all media strategy, planning and buying in Australia.
by Mediaweek Admin – Feb 26, 2024
TBWA's Backslash Edges report points to "broader story of survivalism"
Renata Yannoulis: "These edges specifically point to a broader story of survivalism in a rapidly changing and increasingly chaotic world."
by Mediaweek Admin – Feb 26, 2024
UM veteran Andrew Murray exits; agency makes redundancies
Murray spent 20 years with the agency, with the last four years as its national head of trading.
by Alisha Buaya – Feb 25, 2024
DDB Melbourne promotes Becky Morriss and taps Sarah Tonner
The announcement follows a series of recent appointments to the DDB Sydney and Melbourne offices.
by Mediaweek Admin – Feb 23, 2024
Travis Kelce invited to "real footy" in latest Tooheys work via Thinkerbell
Tooheys' billboard for Kelce parallels Vegemite's welcome to Taylor Swift, also by Thinkerbell.
by Amy Shapiro – Feb 23, 2024
Billy Baxter: I was told "If you're not an agency CEO by 45, plan a second career." Why is it still true?
"In the past five years, I’ve seen senior creatives, who’ve been spat out by big agencies, most likely for cost reasons, form their own agencies."
by Mediaweek Admin – Feb 23, 2024
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