Latest stories
Alinta Energy rolls out 'True Power' brand platform via BMF amid greenwashing crackdown
The move comes at a time where discussions surrounding greenwashing in the advertising industry have been intensifying.
by Mediaweek Admin – Feb 20, 2024
M&C Saatchi's chief strategy officer Emily Taylor to depart
Taylor is the latest senior leadership departure from the agency and follows chief creative officer Cam Blackley's departure last year.
by Mediaweek Admin – Feb 20, 2024
Sam Snowden announces new role as head of social and content for DDB Melbourne following departure from DDB NZ
"And just like that, he was slaying social & creating content at the speed of culture"
by Mediaweek Admin – Feb 20, 2024
Dentsu Creative and Love Media launch The Iconic's new brand platform
'Got You Looking' is Dentsu Creative's first major brand campaign for The Iconic.
by Mediaweek Admin – Feb 19, 2024
Thinkerbell picks up Hort Innovation's integrated account
Thinkerbell has won the integrated account - spanning creative, media, PR, and social - following a competitive pitch, Mediaweek can reveal. TBWA previously held the creative, PR, and social account. Atomic 212 was the brand's media agency, appointed in early 2020. This time around, Hort Innovation went to market for a full-service solution.
by Brittney Rigby – Feb 19, 2024
Apple ramps up "Shot on iPhone" brand push with Usher's Super Bowl Halftime Show via TBWA\Media Arts Lab
Since the start of the year Apple has been ramping up its brand films in APAC in response to declining smartphone sales
by Mediaweek Admin – Feb 19, 2024
Thinkerbell joins cool water trend with 'Water Can' brand launch
"A fun step into co-ownership of brands and product design for Thinkerbell."
by Mediaweek Admin – Feb 19, 2024
Ex-Foxcatcher's David Gaskill launches AI data collection platform ZRO Fox
David Gaskill: "It will become vital to ensure the data required for customisation and prompting is available."
by Mediaweek Admin – Feb 19, 2024
Adam Gilchrist headlines latest campaign for Kayo Sports via Fox Creative
"Our new campaign is a celebration and an invitation to all sports lovers."
by Mediaweek Admin – Feb 16, 2024
Ben Skelsey comments on departure from IPG's Huge
Skelsey's decision follows the departure of former Huge CEO Mat Baxter, who spent 14 years with IPG.
by Amy Shapiro – Feb 16, 2024
TBWA Sydney wins creative agency of the year at inaugural TikTok Australia Ad Awards
"Australia consistently punches above its weight when it comes to creativity and innovation."
by Mediaweek Admin – Feb 16, 2024
Ferrier: Radio is undervalued, should be "quadruple the price"
Mark Ritson disagrees: "What you're gonna have to do is accept that Robin's never gonna get beefy enough to be stronger than Batman."
by Brittney Rigby – Feb 16, 2024
Next Creative Leaders awards recognises Stacey Karayannis and Kiah Nicholas for their work and leadership
The awards celebrates and gives a global platform to talented, gender-expansive creatives on the rise in the industry.
by Alisha Buaya – Feb 16, 2024
The Monkeys launches first major work for DoorDash
"They battled the servers, braved the Bottle-Os and got the nachos. Your nachos."
by Brittney Rigby – Feb 16, 2024
Peter Cameron, DDB AUNZ's CFO, farewelled
McDonald's chief customer officer Chris Brown, Telstra chief marketing officer Brent Smart, and DDB's former global CEO Marty O'Halloran were among those in attendance, in addition to dozens of DDB staff past and present.
by Brittney Rigby – Feb 16, 2024
The leading media trade publication in Australia.
Get our top stories straight to your inbox daily by signing up to our Newsletter
By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services.