Latest stories
Coca-Cola revives 'Wanta Fanta' campaign ahead of Lemon flavour
Kate Miller: 'We’re constantly driving product innovation and are confident Fanta Lemon will deliver.'
by Alisha Buaya – Feb 24, 2025
GroupM welcomes strengthens commerce team with new hires
Marc Lomas: 'Investing in top talent is crucial in today's dynamic commerce environment.'
by Alisha Buaya – Feb 24, 2025
Red Rock Deli launches Spicy Chilli Sriracha flavour via Special PR
Alex Bryant: 'Being able to tap into the cult status of sriracha and hero’ing the iconic Sriracha packaging, we knew fans would be begging to try the new flavour.'
by Alisha Buaya – Feb 24, 2025
Westpac appoints BMF as its creative agency
Carolyn McCann: 'Their innovative approach and proven track record in delivering impactful campaigns for clients aligns perfectly with our vision for the future.'
by Alisha Buaya – Feb 21, 2025
Gage Roads launches creative partnership with VML
Mick McKeown: 'The collaboration with VML was seamless from the start with the campaign planned with ideas that will span the next few years.'
by Alisha Buaya – Feb 21, 2025
72andSunny to develop local brand positioning for Cadillac
Heath Walker: '72andSunny were able to quickly get to the heart of what has made Cadillac so successful overseas.'
by Alisha Buaya – Feb 21, 2025
ETA BBQ Sauce embraces nostalgia in no-nonsense campaign via Connecting Plots
Christine Fung: 'There’s a huge loyalty in Aussie culture for the brand and product and we feel we owe it to them to be true to who we are.'
by Alisha Buaya – Feb 21, 2025
Officeworks expands retail media with in-store digital screens
Jessica Richmond: 'This evolution of our retail media network will provide our customers with an improved in-store experience.'
by Natasha Lee – Feb 21, 2025
Ogilvy appoints new executive creative director in Sydney
Michelle Holland: 'Max’s passion for craft and his ability to connect with audiences across different platforms makes him a truly exceptional creative talent.'
by Alisha Buaya – Feb 21, 2025
Opus Agency acquires The Company We Keep
Nigel Ruffell: 'This partnership opens up new opportunities for our team, our clients, and our future.'
by Alisha Buaya – Feb 21, 2025
Weis takes its 'Saviour of Summer' campaign to Western Sydney with Mindshare
Elliott Eldridge: 'This campaign is about more than just handing out ice cream; it's about recognising a community need and delivering a little bit of summer joy in a unique and engaging way.'
by Alisha Buaya – Feb 21, 2025
New agency Daylight launches in local market as more publishers invest in their brands
Lee Lowndes: 'The influence of social platforms is going to play such a drastic role with audiences, the ability for them to be switched off overnight is a looming reality.'
by Alisha Buaya – Feb 21, 2025
Nespresso launches new approach to Happy Hour in a campaign via Poem
Rhania Farah: 'This new campaign builds on that momentum, demonstrating how brands can authentically and strategically engage with cultural moments to achieve real results.'
by Alisha Buaya – Feb 20, 2025
RSAC reimagines the Bro Code in a new campaign via cummins&partners
Scott Tilyard: 'A bro is anyone who follows the Bro Code and looks out for you.'
by Alisha Buaya – Feb 20, 2025
Mazda introduces 'Give It Heaps' platform via CHEP
Ashlin Moore: 'We’ve developed an idea here that celebrates that ethos and hopefully it inspires many Aussies to get out there and give it heaps in a BT-50.'
by Alisha Buaya – Feb 20, 2025
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