Latest stories
The Sydney Swans unveil bold new 2025 brand film
The film takes a fresh approach, designed to connect with a younger, more diverse audience while celebrating the club's pride, resilience, and deep fan connection.
by Natasha Lee – Feb 11, 2025
NBCU elevates Chris Taylor amid APAC leadership shake up
Taylor will retain his existing remit overseeing content sales/distribution, networks and DTC in Australia & New Zealand, extending responsibility for sales/distribution, networks and DTC, across Asia Pacific.
by Natasha Lee – Feb 11, 2025
IMAA kicks off 2025 with Indie-Pendence day conference
Sam Buchanan: 'The stellar line-up of panellists and speakers is testament to the strength of the independent media sector and its continued growth nationally.'
by Alisha Buaya – Feb 11, 2025
Matt Pearce promoted to chief strategy officer at DDB Group Melbourne
Mike Napolitano: 'He’s a great strategic mind and with his leadership we’ll continue to help grow the fortunes of our clients and their brands.
by Alisha Buaya – Feb 11, 2025
Communications consultancy Allegory launches
Miriam Wells: 'There’s immense potential in our mix of earnest and audacious, highbrow and lowbrow to deliver impactful, meaningful work, all while having a lot of fun.'
by Alisha Buaya – Feb 11, 2025
The Core Agency debuts revamped branding
Christian Finucane: 'Advertising remains central to what we do, but we’re increasingly getting recognised for our branding work.'
by Alisha Buaya – Feb 10, 2025
Lee Kum Kee and Gelato Messina collaborate on limited-edition flavours via Clemenger Group
This collaboration is proof that with the right storytelling (and in this instance, a bit of culinary courage to equal parts brand bravery), you can show up in places consumers least expect – and love every bite of it,” said Victoria Fruean,
by Alisha Buaya – Feb 10, 2025
Afterpay 'Own It' in new brand campaign via 72andSunny
Joel Moran: 'Our 'Own It' campaign is not just about making a statement, it's about reshaping the narrative.'
by Alisha Buaya – Feb 10, 2025
Think HQ expand Lipton Teas remit with Bushells and PUKKA brands
Wellison D’Assuncao: 'We are so glad that we can keep building on the great work we’ve done with Lipton.'
by Alisha Buaya – Feb 10, 2025
Former Kyle & Jackie O producers, Pedro and Josh, join forces for new project
Pedro Cuccovillo Vitola and Joshua Fox reveal why they decided to leave commercial radio and head into the agency sphere.
by Natasha Lee – Feb 10, 2025
McDonald's asks 'what side are you on' in new McSmart campaign via DDB Sydney
Jack Nunn: 'McSmart is a great deal and tapping into Macca’s fandom has been a great deal of fun.'
by Alisha Buaya – Feb 10, 2025
Summer Treseder and Kate O'Loughlin join Wavemaker
James Boardman: 'They are part of a new generation of dynamic and award-winning strategists.'
by Alisha Buaya – Feb 10, 2025
OMD unveils bold new positioning: 'We create what's next'
George Manas: 'We Create What’s Next sends a straightforward message to our teams, our brand partners, and the marketplace more broadly'.
by Natasha Lee – Feb 10, 2025
Lyka launches the pawfect campaign with Alchemy One
Cara Sayer-Bourne: 'Working with the Lyka team, who are collaborative and data-driven, has allowed us to craft a strategic, creative, and impactful plan.'
by Alisha Buaya – Feb 9, 2025
Creative agency leaders reveal their takes on Super Bowl LIX ads
DDB Melbourne’s James Cowie, Snack Drawer’s Hannah McElhinney and Ryan Petie from Publicis Worldwide Australia share their thoughts on a selection of Super Bowl ads.
by Alisha Buaya – Feb 8, 2025
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