Latest stories
MFA's NGEN introduces Mentor Program as part of its 2025 lineup
Melanie Aslanidis: 'NGEN isn’t just a program; it’s a launchpad for success.'
by Alisha Buaya – Feb 5, 2025
Prime Video hits it out of the park with Pat Cummins in new campaign via Leo
James Beswick and Rowan Foxcroft: 'Our latest campaign shows a side of captain Pat Cummins we’ve never seen before, giving fans a little glimpse into the inner workings of his mind.'
by Alisha Buaya – Feb 5, 2025
Match & Wood nabs Renault Group's media planning and buying
Elena Woods: 'Match & Wood have demonstrated a strong understanding of the unique challenges and opportunities in the automotive market.'
by Alisha Buaya – Feb 5, 2025
Wonderful wins Oxford University Press' CX, branding, and media
Matt Barbelli: 'This partnership underscores our ability to bridge brand strategy with cutting-edge technology to create real impact.'
by Alisha Buaya – Feb 4, 2025
Think HQ taps Isabel Zhang as head of cross-cultural research
Jen Sharpe: 'I know that her research pedigree and commercial smarts will make a big impact at Think HQ and the value we can offer the market.'
by Alisha Buaya – Feb 4, 2025
Clint Bauer appointed CEO of CX Lavender
Will Lavender: 'His commitment to people-centred leadership make him perfectly placed to steer our agency through its next stage of growth.'
by Alisha Buaya – Feb 4, 2025
Sydney Water and Jess Fox champion water quality in new campaign via It's Friday
Elise Barker: 'So it’s more important than ever for people to understand the role we play in delivering drinking water that’s clean and safe to our 5.4 million customers.'
by Alisha Buaya – Feb 4, 2025
The Growth Distillery unveils finance sector insights with Ogilvy and Kantar
Liza Williams: 'We are in a financial literacy crisis'.
by Natasha Lee – Feb 4, 2025
Nunn Media nabs Neilson Financial Services
David Rees: 'Nunn’s deep understanding of our products and their approach to media will play a key role in reaching new customers.'
by Alisha Buaya – Feb 3, 2025
Thinkerbell appointed lead agency for Leukaemia Foundation's World's Greatest Shave 2025
Susie Howard: 'Their previous work in the not-for-profit sector and ability to join up their media thinking with creative services has been beneficial in delivering an efficient and effective campaign.'
by Alisha Buaya – Feb 3, 2025
Creative and PR agency Sunday Gravy nabs Sorbent
Victoria Panayiotou' 'We see in Sunday Gravy the perfect partner to elevate our brand.'
by Alisha Buaya – Feb 3, 2025
Dentsu and Adobe introduce Adobe GenStudio dentsu+
Shirli Zelcer: 'Adobe GenStudio dentsu+ will not only drive better outcomes, but it will save time and add scale to marketing teams already under considerable pressure.'
by Alisha Buaya – Feb 3, 2025
IMAA welcomes seven new media partners and reaches 45 partners
Sam Buchanan: 'Demand to be part of the IMAA is now outstripping media partner positions available.'
by Alisha Buaya – Feb 3, 2025
Coopers team up with its fans for a certified original campaign via Special and Glue Society
Ryan Fitzgerald: 'Coopers doubling down on this long-held belief sets an exciting path for the brand to continue to walk the walk, originally.'
by Alisha Buaya – Feb 3, 2025
Virgin Australia on transforming its brand perception with millennials and Gen Zs
'Our partnership with TikTok and PHD was truly collaborative.'
by Alisha Buaya – Feb 3, 2025
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