Latest stories

Enigma appoints new Sydney managing director
Lisa Sutton Gardner: 'Her appointment brings a new level of leadership and brand expertise to the business and our Sydney team.'
by Alisha Buaya – Feb 20, 2025

Gai Le Roy on the need to 'do a better job' at demystifying data and privacy for consumers and regulators
'The more we can do to limit breaches, to have privacy-enhancing technology in terms of data, the better it will be for all of us.'
by Alisha Buaya – Feb 20, 2025

Anneliese Douglass, Mark Coad, and Cathy O'Connor on what the MFA Psychosocial Safety Code of Conduct means for the industry
Mark Coad: 'That's how important it is... It's bigger than individual agency initiative.'
by Alisha Buaya – Feb 20, 2025

Brand partnerships unveiled for Australian Survivor: Brains V Brawn II
Tamar Hovagimian: 'These sponsorships are a win-win elevating both our show and the brands.'
by Natasha Lee – Feb 19, 2025

Kleenex unveils refreshed packaging design from Hulsbosch
Mikey Hart: 'By creating a clear and cohesive design architecture, we’ve helped ensure Kleenex continues to have a strong presence in the category'
by Mediaweek Admin – Feb 19, 2025

MFA brings media industry together for the launch of the Psychosocial Safety Code of Conduct
Sophie Madden: 'The Code empowers businesses to navigate these challenges while protecting their people and meeting legal obligations.'
by Alisha Buaya – Feb 19, 2025

IMAA marks five years of championing indie agencies
Sam Buchanan: 'It’s truly incredible just how much we have achieved as an organisation.'
by Alisha Buaya – Feb 19, 2025

Mindshare appoints chief investment officer
Melissa Hey: 'He brings a wealth of experience and a forward-thinking, client-focussed mindset to this new role as CIO.'
by Alisha Buaya – Feb 19, 2025

Atomic 212° poised for another big year as strategy chief Asier Carazo looks ahead
Carazo speaks to Mediaweek about Sonar, the importance of DEI and the Publicis Groupe's acquisition of Atomic 212°.
by Alisha Buaya – Feb 19, 2025

OMG New Zealand names CEO
Tony Harradine: 'A tenacious leader, Nikki understands what makes consumers tick and is adept at translating clients’ ambitions into tangible results.'
by Alisha Buaya – Feb 18, 2025

Petbarn partners with reo powered by oOh!media to launch PetAds retail media platform
Lucas Barry: 'PetAds will deliver best-in-class media products, while allowing us to focus on what we do best.'
by Alisha Buaya – Feb 18, 2025

Wonderful to lead digital and CX for Woodlea by VIP and Mirvac
Ashleigh Garling: 'Partnering with Wonderful allows us to elevate our digital presence and CX strategy.'
by Alisha Buaya – Feb 18, 2025

Principals acquires Davidson Branding
Tom Brigstocke: 'The fusion of Principals and Davidson uniquely positions the agency as a branding powerhouse able to shape iconic brands across categories for the next 30 years and beyond.'
by Alisha Buaya – Feb 18, 2025

DEPT names new client director for creative and media
Jessica White: 'It’s not often you find someone that brings such a unique global business perspective and that puts human relationships at the core of their job.'
by Alisha Buaya – Feb 18, 2025

CX Lavender welcomes Genus program graduates
Tess Lavender: 'We’re committed to unearthing only the best talent – the ‘firecrackers’. We don’t hire to fill quotas; we hire only when we find exceptional candidates.'
by Alisha Buaya – Feb 18, 2025

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