Latest stories
WiredCo. tapped to manage P.E Nation's affiliate marketing
Angela Hampton: 'I’ve been a fan of the brand since the beginning, so winning P.E Nation is a big win for us and for me personally.'
by Alisha Buaya – Mar 13, 2025
Ogilvy Health appoints head of consumer health to lead revamped consumer health offering
Rachel Stanton: 'Our expanded offering – including Health Influence – and Ben’s strong experience in the consumer health sector are all key conduits to make this happen.'
by Alisha Buaya – Mar 12, 2025
OMA expands membership as OOH industry adapts to shifting market
The expansion comes at a time of transformation.
by Natasha Lee – Mar 12, 2025
Korean Air unveils first major rebrand in 40 years via Lippincott
The new identity signals global ambitions following the Asiana merger.
by Emma Shepherd – Mar 12, 2025
Bearded Kitten appoints managing partner
Barney Sutton: 'Every event should feel like stepping into a new world and Vinny inherently understands how to create those immersive experiences.'
by Alisha Buaya – Mar 12, 2025
ABN Group Victoria appoints Half Dome as media agency
Will Harms: 'Our shared curiosity and attitude will help drive the marketing transformation, and we’re excited to deliver industry-leading outcomes together.'
by Alisha Buaya – Mar 12, 2025
McDonald's marks the return of footy on TV via DDB and OMD Sydney
Jack Nunn: 'To steal a line from Bruce, these are delicious.'
by Alisha Buaya – Mar 12, 2025
Copy-and-paste content contributes to so-called 'culture rot': Backslash
Eloise Liley: 'In 2025, brands have a choice - to aim for cultural relevance or to push past it and strive for cultural creation.'
by Alisha Buaya – Mar 12, 2025
Poem wins McCain's social media account in ANZ
Katie Raleigh: 'Social media has evolved dramatically, and today, creating ‘social-first’ content that earns attention is paramount.'
by Alisha Buaya – Mar 11, 2025
5D appoints Andrew Slot as Melbourne managing director
Lyndall Spooner: 'Andrew's appointment and the launch of our Melbourne office mark key milestones in our expansion'.
by Natasha Lee – Mar 11, 2025
McDonald's brings back Surprize Fries promotions via tms
Surprize Fries will run across Australia and New Zealand until 1st April.
by Alisha Buaya – Mar 11, 2025
Bundaberg Rum unveils three new 'Forever Classic' ads with the Bundy Bear via Leo Australia
All TVCs have been directed by Mr Inbetween’s Nash Edgerton, featuring the fully animatronic 7-foot bear created by Academy-award-winning 'Odd Studio.'
by Alisha Buaya – Mar 11, 2025
Afterpay Day returns with immersive VR experience
Kevin Azzopardi: 'This Afterpay Day, we’re reimagining retail with an experience that blends technology, innovation and the thrill of discovery'.
by Natasha Lee – Mar 11, 2025
Media agencies continue to be resilient and adaptable: MFA Industry Census
Sophie Madden said: 'Media agencies demonstrated strength in tough trading conditions, while evolving in response to client needs.'
by Alisha Buaya – Mar 11, 2025
Nunn Media expands strategy and planning capabilities with key hires
Chris Walton: 'Since joining us, Michelle and Elise have already begun to make a huge impact with our clients'.
by Natasha Lee – Mar 11, 2025
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