Latest stories
Adrián Flores exits Clemenger BBDO after less than a year as chief creative officer
A Clemenger BBDO spokesperson said: 'He has made a positive contribution to the agency, in both the work created for clients and in evolving the structure of the creative team.'
by Alisha Buaya – Mar 17, 2025
Val Morgan research underscores cinema's impact on youth audiences
Guy Burbidge: 'The power of the big screen translates into genuine brand outcomes.'
by Natasha Lee – Mar 17, 2025
oOh!media secures Melbourne Central's LED digital screens
Robbie Dery: 'Our continued commitment to launching premium digital Out of Home assets with GPT reinforces our position at the forefront of market-leading advertising solutions for brands.'
by Alisha Buaya – Mar 17, 2025
Boomtown names marketing lead appointment following Nikki Clarkson exit
Brian Gallagher: 'Franky has a deep understanding of the power of regional media, and will be critical as we continue to advance and evolve the Boomtown offering.'
by Alisha Buaya – Mar 17, 2025
Akcelo launches TAC Vehicle Safety Campaign at the F1 Grand Prix 2025
Jacqui Sampson: 'Our partnership with Akcelo brings vehicle safety into focus, showcasing the life-saving impact of key safety features in a dynamic and interactive way.'
by Alisha Buaya – Mar 14, 2025
Estée Lauder and Adobe forge AI-powered marketing future
The partnership sets a new industry standard for how beauty brands can leverage AI to enhance creativity.
by Natasha Lee – Mar 14, 2025
Resmed waves goodbye to the sleep monster in new campaign via Hopeful Monsters
Carl Moggridge: 'Through a puppeteered sleep monster and some light entertainment, we wanted to normalise seeking help, the same way we do with other health issues.'
by Alisha Buaya – Mar 14, 2025
Taubmans taps Sunday Gravy
Sharon Winton: 'From day one, Sunday Gravy demonstrated a highly collaborative approach, impressive strategic insight, and ambition for creative excellence.'
by Alisha Buaya – Mar 14, 2025
Unlocking the future of video advertising: Insights from execs at Nine, IAG, Zenith, and BOQ
'Engagement isn’t the same when someone’s watching at a bus stop compared to lounging on their sofa.'
by Emma Shepherd – Mar 14, 2025
ACCIONA unveil first surfboard made from retired turbine blades via DDB Melbourne
Giles Watson: 'Surfers have an unbreakable bond with the environment, so creating a board from recycled turbine blades helps inspire the next generation of environmentalists.'
by Alisha Buaya – Mar 13, 2025
NAB celebrates how footy brings Aussies together in new AFL sponsorship campaign via TBWA\Melbourne and Mindshare
Matt Stoddart: 'It’s a beautiful thing across all levels of footy when a player kicks their first goal and everyone gets around them.'
by Alisha Buaya – Mar 13, 2025
'Rare to get public commentary from senior clients about success': Media buyers on what stood out at News Corp's D_Coded
Mediaweek spoke to Peter Horgan, Sue Squillace, Brian Gallagher and others to find out what stood out for them at News Corp's D_Coded.
by Alisha Buaya – Mar 13, 2025
Claxon appointed as media and creative agency for Better Everyday Project
Emily Selvadurai: 'Claxon’s strategic approach and innovative thinking made them the perfect partner to help us expand and make a lasting impact in the leadership and personal development space.'
by Alisha Buaya – Mar 13, 2025
MILKRUN attracts over 100k plays in 24 hours with 'KICKRUN' mobile game via Paper Moose
Jamie Gagliardi: 'KICKRUN perfectly portrays the playful nature of the MILKRUN brand, delivering a memorable and engaging experience for our customers with the help of Paper Moose to execute this campaign.'
by Alisha Buaya – Mar 13, 2025
Former Are Media director launches PR & copywriting agency, Grande Creative
Gabriella Del Grande: 'This is about making PR and copywriting more accessible.'
by Emma Shepherd – Mar 13, 2025
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