Nina East: "We set out to make a confronting campaign that would make a difference."
The new name has been adopted by all of The Mars Agency’s operations around the world.
The retail sector recorded $28.1 million in ad spend wastage.
Michael Titshall: "Marie brings an unique perspective and skill set that seamlessly integrates brand, data, communications, technology, and customer experience thinking."
Previously, Shell was consulting for Zenith, and national head of planning at OMD.
Richard Shaw and Jeremy Hogg: "There’s a clear ambition, from both a business and advertising point of view, to move the brand...
Bec Stambanis: "International cricket is the heartbeat of summer in this country."
Supermassive developed the go-to market strategy, including the name, brand positioning, and brand identity.
From the cost-of-living crisis or the rise of the influencer economy, it’s clear that what audiences want from the Met and brands...
Other speakers included Stuart Mitchell, Anne Parsons, David Nettlefold, Alan Scash, and Nick Swifte as a who’s who across agency and media...
"The Menulog brand has always had roots in hip-hop. So we thought we’d have a bit of fun setting the record straight."
Frise's most recent role was as director of digital and technology at The General Store.
Laura Nice, co-CEO of OMD Australia, said it was a "mutual decision."
"We are still talking about print and the physical printed paper when news is now a much more omni-channel concept.”
There were 77 individual 3D printed models used in the production.
"Way too many ads in the ready-made meal sector are a bit grim."
This year's theme is Tomorrow’ing: Visions of a better future.
Agency relationships are like a marriage, Richard Oppy proposed - "there's going to be ups and downs."
