Media Tonic has rebranded as Jetstream Media, marking a new phase for the business after 20 years in Western Australia’s media industry.
The rebrand reflects the company’s expansion across the East Coast in recent years, giving it a national presence across Australia.
For two decades, Media Tonic has operated as a growth partner in Western Australia, representing a portfolio that includes Yahoo, News Australia, Cartology and the Australian Traffic Network.
A national growth push
Jetstream Media’s sales house model is designed to help publishers and platforms access an established national sales infrastructure, enabling partners to build market traction and scale across Australia.
While the name is changing, the company said its relationships, people and partnership-first approach will remain at the centre of the business.
Jetstream Media Managing Director Mark Treasure said the rebrand reflects the company’s national growth ambition.
“After years of building a reputation based on trust and results in the West, this rebrand is about aligning our identity with our growth ambition nationally,” Treasure said.
“A Jetstream is a fast-flowing air current that moves from west to east, reflecting the momentum we’re carrying into Sydney and Melbourne.
“Importantly for our long-standing partners in WA and South Australia, our DNA hasn’t changed. We are the same expert team, now backed by even greater technical resources and national reach.”
Building a commercial engine
The expansion is being led by National Sales Director and part-owner Hayley Treasure.
Treasure brings more than 15 years of experience across OOH, TV and digital, including nearly a decade at Spotify. She has played a key role in shaping the company’s national growth strategy and building commercial partnerships across the market.
“The efficiency era is here and businesses are rethinking how they scale and grow,” Treasure said.
“Jetstream Media has been built as a modern plug-and-play commercial engine that creates a smarter path to growth.
“We sit at the intersection of premium media, data, tech and AI, helping great platforms connect with advertisers through smarter solutions and long-term partnerships.”
Melbourne leadership strengthened
The rebrand also coincides with the appointment of WPP veteran Jesse Proud as Victoria Sales Director.
Proud’s appointment strengthens Jetstream Media’s senior presence in Melbourne and Sydney, supporting the company’s plan to replicate its service model at scale.
The legal entity, ownership and management team remain unchanged. Existing trading arrangements and financial details will continue under the Jetstream Media banner.
Top image: Warwick Kingston (Commercial Director), Mark Treasure (Managing Director), Hayley Treasure (National Sales Director), David Fare (Finance Director)