Are Media has appointed Blazeaway Media as its exclusive sales representative across South Australia.
The partnership will strengthen Are Media’s state-based presence and create new opportunities for advertisers to connect with its lifestyle content brands.
Led by founder and managing director Andrew Knowles, Blazeaway Media will work with Are Media’s broader commercial team to represent its publishing, digital, vodcast and events portfolio.
The portfolio includes The Australian Women’s Weekly, Woman’s Day, New Idea, Better Homes & Gardens, Gourmet Traveller, ELLE Australia, marie claire, Home Beautiful and Australian House & Garden.
Are Media on the partnership
Anna Quinn, National Sales Director at Are Media, said the appointment reflects the company’s investment in agency and client relationships across key markets.
“South Australia is home to a thriving mix of food, lifestyle, wellness and destination brands, increasingly shaped by premium consumer experiences, culinary tourism and locally connected storytelling,” Quinn said.
“The synergy between this market and Are Media’s premium lifestyle portfolio makes this a natural fit.
“Andrew and the Blazeaway team bring strong local relationships, deep market knowledge and an outstanding reputation across the industry, and we’re excited to work together to unlock new opportunities for clients across the region.”
Blazeaway Media on the appointment
Knowles said the team was proud to represent Are Media’s portfolio in South Australia.
“Are Media’s brands have long played an important role in the lives of Australian women, connecting audiences with brands through trusted content, strong editorial environments and highly engaged live experiences.
“We’re looking forward to working closely with agencies and clients in South Australia to demonstrate just how impactful these content brands can be when it comes to driving real business growth.”
The partnership is effective June 1, 2026.
Top image: Are Media