Australia Post has appointed Accenture Song as its media agency of record, with the partnership commencing on 1 June 2026.
Following a competitive pitch, Accenture Song will lead Australia Post’s media strategy, planning, activation and performance.
The appointment will support Australia Post in strengthening customer engagement across Australia.
AI-led media solutions
Australia Post said the appointment reflects its focus on delivering more relevant customer communications and stronger marketing performance through data, technology and AI-enabled media solutions.
Aimee Dixon, General Manager, Marketing at Australia Post, said Accenture Song stood out during the pitch process.
“We are pleased to appoint Accenture Song as our media agency partner as we continue to strengthen our marketing and communications capability.
“The team’s strategic media thinking, capability across AI-led innovation, data and technology, and clear focus on performance made them stand out during the process.
“We look forward to working together to deliver stronger customer connection and measurable business outcomes.”
Accenture Song on the win
Melissa Fein, Managing Director, Media at Accenture Song, said the agency was proud to partner with Australia Post.
“Australia Post is one of the country’s most trusted and recognisable brands, and we are proud to be appointed as its media agency partner.
“We look forward to partnering with Aimee and her team to deliver media solutions that bring together strategy, data and technology in support of Australia Post’s next phase of growth.”
Top image: (L-R): Nick Thomas, Melissa Fein, Chris Colter and Sam Geer.