Live entertainment veterans Jennifer Dang and Alex Duffy have launched Dang & Duffy.
The new Sydney-based event management and production agency offers end-to-end event delivery. The founders promise precision, collaboration, and a highly personalised approach for their clients.
The newly minted agency handles everything from intimate private functions to large-scale live productions.
Heavyweight experience behind the scenes
Both founders bring serious trade credentials to the table. Dang arrives with more than 10 years of executive operations leadership.
She previously held senior roles at major entertainment organisations, including TEG and Michael Cassel Group.
Throughout her career, she has contributed to major Australian projects like the Sydney Royal Easter Show, along with national tours for Darren Criss in 2023 and Patti LuPone in 2024.
She knows firsthand that trusted partnerships matter most when a brand’s profile and reputation sit on the line.
“When the stakes are high, you need the deepest trust in the team delivering your message,” Dang said.
Delivering complex productions
Duffy built his career across production management, technical direction, and stage management.
He works on major theatre, events, and live entertainment projects in Australia and international markets. The industry knows him well for delivering complex, high-profile productions where precision and execution remain critical.
He boasts key roles on massive theatrical undertakings, including Harry Potter and the Cursed Child across Melbourne, Hamburg, and Tokyo.
He also brings extensive experience in musical theatre, events, and live broadcast, including the Helpmann Awards. He held senior production roles on A (Very) Musical Christmas as production manager, House of Dancing Water as line producer, and Dubai New Year’s Eve 2026 as associate producer.
Former PM Julia Gillard has nothing but praise for the new venture. Image: Not Now, Not Ever
The power of a trusted partnership
This launch does not mark the first time the duo has collaborated under high pressure.
The founders previously teamed up to deliver former prime minister Julia Gillard‘s Not Now, Not Ever speaking tour in 2022. During that period, Dang managed Gillard’s speaking engagements while stationed at Michael Cassel Group.
Gillard herself endorsed the launch. “Over the past several years in her senior position at Michael Cassel Group, Jen provided exceptional work and support to me and my staff to ensure that my events undertaken with MCG were well executed and successful,” Gillard said. “Jen worked with us at the highest professional calibre.”
For the founders, the immediate focus remains on integrating directly with their clients rather than acting as a standard external hire.
“We created Dang & Duffy to offer something clients don’t always get: a partner, not simply a vendor, who embeds into their team and takes the pressure off,” Duffy said. “Our approach is hands-on, considered, and designed to make the process clear, controlled, and ultimately enjoyable.”
Dang echoed the sentiment, emphasising their preference for doing the heavy lifting out of the public eye. “We’ve built our careers behind the scenes. No spotlight required,” she noted. “That’s where we do our best work.”
Feature image- Jennifer Dang and Alex Duffy: supplied.