UnLtd has launched a new brand identity and website created by Cocogun.
The updated branding marks a new phase for the social purpose organisation as it continues its work with the advertising industry and charity partners.
The rebrand includes a new visual identity, a brand blueprint, a redesigned website, and refreshed branding across UnLtd’s portfolio of more than 20 industry events.
Brand reflects evolving role
UnLtd said the new identity reflects the organisation’s evolution over the past 21 years, including a broader focus on awareness and behaviour change initiatives alongside fundraising activity.
Nina Nyman said the rebrand reflects how UnLtd has evolved over the past 21 years, with the organisation increasingly focused on using the advertising industry’s influence to drive awareness and long-term social impact.
“UnLtd has evolved significantly over the past 21 years, and it felt like the right time for our brand to better reflect who we are today and where we’re heading,” Nyman said.
She added that closer collaboration with charity and industry partners had strengthened the organisation’s understanding of how advertising can help create “meaningful, lasting change”.
The new identity was developed by Cocogun, with the creative direction drawing inspiration from grassroots poster culture and historic activism movements. Typography plays a central role in the branding, alongside a split-fountain-inspired colour palette designed to reflect visibility and collective action.
Chiquita King said the agency wanted to create an identity that reflected the scale of UnLtd’s ambitions.
“We saw an opportunity to create a brand that genuinely reflected the scale of change UnLtd is working towards,” King said.
Mollie Star said the work was inspired by the poster designs of Colby Printing Co., which became known across Los Angeles during the 1990s.
“We used Martin, from Vocal Type, as our primary typeface, which helped ground the project with a sense of purpose and history,” Star said.
Philippa Moig said Cocogun’s understanding of the organisation’s mission had been reflected throughout the project.
“Our new identity is more than just a fresh look; it’s a reflection of the powerful energy driving our mission forward,” Moig said.