Melbourne Social Co (MSC) has promoted Hannah Coombs to Creative Director and Ebony Coatsworth to Head of Social Media.
Coombs, who joined MSC six years ago, has worked across account management, content creation and production, leading campaigns for brands including Lifely, Frank Green, Lululemon and Xero.
“I’m really excited to step into the role of Creative Director, as it feels like the natural next step from my work as Head of Production,” said Coombs.
“While that role focused heavily on client-facing work, this new position extends beyond that and allows me to have a broader impact across the agency. I’ll be working closely with our Founder to bring the MSC brand to life and ensure it’s reflected consistently in everything we do.”
Hannah Coombs
Coatsworth joined the independent creative agency less than a year ago, bringing experience in organic social strategy and platform trend forecasting. She has co-hosted Branding Personal and hosts Can I Buy You a Coffee?. At MSC, she recently delivered a 424% increase in Instagram engagement for Seamless in her first month.
“Head of Social Media is quite literally my dream role, and I am so grateful to Shelley for this opportunity,” said Coatsworth.
“Being trusted to guide MSC as it continues to be an industry leader, to nurture the team, push creative boundaries, and deliver exceptional work makes me excited to go to work every day.”
Ebony Coatsworth
Founder and director Shelley Friesen said the promotions support the agency’s growth and strengthen its creative and social leadership.
“As MSC continues to grow and evolve, it became clear that we needed to create new leadership roles to match our ambitions. Both Hannah and Ebony have been integral to MSC’s success.
“Hannah’s creative vision and leadership skills have already had a big impact, and Ebony’s strategic insights and social expertise make her the perfect fit for Head of Social Media. Their passion and dedication to the agency make them the right choices to lead us into the future,” Shelley said.
The appointments follow new business wins including Bonds, RSPCA Victoria and KeepCup, with campaigns for Rosella, Devondale, DIY Blinds and Swaggle set to launch.
Top image: Ebony Coatsworth, Rebekah Pickett, Shelley Friesen, Hannah Coombs