Oporto has launched a new late-night menu and brand platform, ‘Night Mode’, marking the first campaign from newly appointed social and influencer agency a.glo.
Available from 9pm until late at select stores nationally, the menu includes items such as Pulled Flame-Grilled Chicken Loaded Chips, BBQ Crispy Wings, Jalapeño Poppers and the Schnitt Faced Burger. The campaign targets Gen Z audiences — including students, gamers, and gig economy workers — who drive peak ordering between 10pm and 2am.
Drawing on Portugal’s culture of after-dark dining, the campaign seeks to destigmatise late-night eating and position it as a joyful, social ritual. Research cited in the campaign notes that night-time eating can be seen as isolating or shameful, a perception the brand is keen to flip.
“Late-night food is embedded in Portuguese culture, and it’s how many of our customers eat today,” said Ben Simmons, Head of Marketing at Oporto. “This campaign makes Oporto part of those late-night moments in a way that’s authentic to our brand.”
‘Night Mode’ also includes a full brand transformation after dark. Oporto’s traditional sun logo is replaced with a moon across its digital platforms and in-app experience. The change was physically reinforced in-store during August’s full moon, aligning the brand with nocturnal habits.
Developed by a.glo, the social and influencer SBU of the Connecting Plots Group, the campaign features targeted creator content and paid media across Meta and Twitch. Videos highlight “Night Mode” personas such as party-goers, night shift workers and students studying late, each linked to specific menu items.
“Our partnership with Oporto is about delivering brave, culturally sharp, creative work that earns its place in people’s lives and social feeds,” said Kent Pearson, Managing Partner, a.glo. “Late Night sets the tone for what’s next. We’re just getting started.”
Oporto appointed a.glo following a competitive pitch in April. The remit includes always-on social and influencer activity, with earned media led by CPPR, the new PR arm of Connecting Plots. Previous brand moments from the group include campaigns for Dia de Portugal, City2Surf, and Portuguese BBQ Basting.
Creative credits include Dave Jansen (Chief Creative Officer), Lisa Jackson (Senior Copywriter), and Blair Palmer (Design Director). Media was handled by Atomic 212°.