Evidence Skincare (E.S.K), the premium brand founded by celebrity doctor, media personality and GP Dr Ginni Mansberg, has appointed iD Collective as its national PR and communications partner.
The move pairs clinical credibility with Hollywood endorsement, as actor Selma Blair fronts the brand’s Sensitive Aging Skin Kit.
Dr Mansberg, well known to Australian audiences through her roles on Sunrise, Embarrassing Bodies Down Under and SBS’s Things You Can’t Talk About On TV, has built E.S.K around peer-reviewed, evidence-based formulations.
It’s an approach, she says, fills a gap in an industry that often relies on marketing spin.
Dr Ginni Mansberg
“Skincare is an industry that too often overpromises and underdelivers,” Mansberg said.
“With E.S.K, we wanted to deliver formulations grounded in robust science and proven results. It’s incredibly rewarding to see women like Selma Blair – who could partner with any skincare brand in the world – choose E.S.K not for celebrity cachet, but because of its effectiveness.”
Blair’s involvement adds a powerful consumer narrative. Known for her roles in Cruel Intentions, Legally Blonde and the Hellboy films, she has in recent years become equally recognised for her openness about living with multiple sclerosis.
Her endorsement of E.S.K draws on that authenticity.
“Nothing worked, until I found E.S.K. Within weeks, my skin transformed – not just healed, but glowed. For the first time, I found a brand that delivered real results without the harshness,” Blair said.
She has linked her own experience with reactive, sensitive skin to the Sensitive Aging Skin Kit, which includes formulations designed to support barrier repair, hydration and anti-ageing outcomes without triggering irritation.
For iD Collective, the win followed a competitive pitch.
Sally Burleigh, Sydney director, said the combination of founder credibility and Blair’s endorsement provided a strong foundation to build on.
“Winning the E.S.K account in such a competitive pitch is a huge honour for our team. E.S.K is one of the most exciting skincare brands in the market right now – an Australian brand with genuine clinical credibility, a powerful founder story, and the endorsement of a global name like Selma Blair.
“We’re looking forward to amplifying their vision and delivering a campaign that cements their place as a leader in evidence-based skincare.”