The 2025 Australian Good Design Awards have wrapped for another year, celebrating work that proves creativity can be a catalyst for meaningful social change.
Yonder Creative took home Good Design Award Gold for Connections – ReachOut Parents, a campaign that helps parents recognise when their teenagers might need mental health support, a crucial early step in improving outcomes for young people.
Yonder Creative’s Executive Creative Director, Julie Faktor, told Mediaweek the win felt especially significant given the campaign’s purpose and scope. “We’re really thrilled because the awards cover such a broad range of different aspects of design, not just graphic design. It was really wonderful to be part of that group of designers,” she said.
Reflecting on the campaign itself, Faktor added, “I’d say we’re particularly proud of this campaign, working with ReachOut for youth mental health. It’s a very important issue for not only us, but for everyone.”
The Awards also recognised campaigns tackling gender equality and Indigenous storytelling, underscoring how thoughtful design and creative storytelling can shift attitudes and drive impact far beyond the screen.
Connections – ReachOut Parents
Other winners
Among the Good Design Award winners was This is Manly, co-designed by ThirdStory and Anthologie. The campaign takes a bold, youth-led approach to challenging gender stereotypes, amplifying positive male role models, and redefining what it means to be “manly” through social storytelling and vibrant public messaging.
This is Manly
Also recognised was Yarn It Out by Headjam, a suicide prevention campaign that places Indigenous voices at its core. Developed with rappers Kobie Dee and Barkaa, the initiative delivers a powerful peer-to-peer message across social, TV, and outdoor media, encouraging open conversations about mental health.
Yarn It Out
Rounding out the winners was The Support Project for Avivo, created by Block Branding alongside Mark Braddock, Artcom Fabricators, Alucinor Productions, and Sandbox Productions. The campaign uses striking silhouettes and short films to highlight stories of care, reframing advertising as advocacy and sparking empathy through thoughtful storytelling.
The Support Project – Avivo