Latest stories

REA serves up a summer smash with Australian Open partnership
It's a multi-year deal.
by Makayla Muscat – Jan 12, 2026

VML appoints Vanessa Tout as managing director as Sarah Bailey exits agency life
The move marks a leadership handover at a time of sustained momentum for the agency.
by Natasha Lee – Dec 18, 2025

SPA fires up $250m deal engine as SPA Connect opens for SCREEN FOREVER 40
It will also be returning to Queensland’s Gold Coast from April 2026.
by Natasha Lee – Dec 18, 2025

Dodo Australia unveils No Regret Internet via ATime&Place
Australians are bombarded with information around the nbn speed upgrade.
by Makayla Muscat – Dec 18, 2025

Marketing budgets are shrinking and AI is the last line of defence
The advertising market is tightening.
by Makayla Muscat – Dec 18, 2025

The Travel Corporation overhauls marketing, names Havas global AOR and Publicis for Contiki
The move signals a decisive break from TTC’s historically in-house marketing model.
by Natasha Lee – Dec 17, 2025

Toyota refreshes HiLux platform with loyalty-led campaign
The campaign continues the ‘Don’t send a ute to do a HiLux job’ positioning.
by Mediaweek – Dec 17, 2025

Australia Post turns parcel labels into national outdoor campaign
Australia Post uses its shipping labels as outdoor ads to highlight delivery scale during peak shopping season.
by Mediaweek – Dec 17, 2025

Grey Goose serves courtside experience at the Australian Open
GAME. SET. GOOSE.
by Vihan Mathur – Dec 16, 2025

Virgin Australia adds extra flights for Rock ’n’ Grohl weekend
Get ready Foo Fighters fans.
by Makayla Muscat – Dec 16, 2025

Dentsu Creative research predicts 'Generative Realities' shaping consumer behaviour in 2026
‘Generative Realities’ explores the forces shaping consumer behavior.
by Makayla Muscat – Dec 12, 2025

'Diabolical': McDonald’s pulls AI Christmas ad after backlash
'Indeed, it is the most terrible time, not because of Christmas, though; it's because of this thing.'
by Natasha Lee – Dec 11, 2025

Havas PLAY ANZ launches paid internship to open new pathways for diverse creative talent
Mathilde Perrais: 'This program gives emerging talent space to play, experiment, and build real skills for their career.'
by Mediaweek Freelancer – Dec 11, 2025

Coca-Cola gives the Kings Cross sign a fresh look and a new story to tell
The refreshed creative celebrates a new image shot by street photographer Sam Ferris.
by Natasha Lee – Dec 10, 2025

Edgell celebrates a century with summer cricket partnership
A three-part video series brings Edgell’s ‘Grown For This’ platform to life.
by Makayla Muscat – Dec 9, 2025

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