Dodo Australia has launched the next instalment of its Dodo Next Door campaign via ATime&Place to help Australians make sense of the nbn speed upgrade.
In Dodo’s No Regret Internet, Dodo steps into his neighbours’ home, braving the wrath of their dog Hercules to find out what the family is looking for when it comes to their nbn needs and guide them to choose the right internet plan.
It comes as many Australians are bombarded with information around the nbn speed upgrade, which was rolled out from October.
The fully integrated campaign spans TV, online, outdoor, radio, PR, print, owned channels and affiliates.
“We’re evolving Dodo’s world by dropping him into ours,” said ATime&Place ECD Charles Baylis.
“As an everyday Aussie, he shows just how simple choosing the right internet can be: fast enough to game, easy on the wallet, and reliable enough that your excuse for going ‘camera-off’ on Teams meetings is officially gone… sorry about that last one.”
Dodo general manager consumer marketing Tony Timpanaro said that with so much noise around fibre upgrades, speed changes and tech types, Australians are still ultimately seeking fast speeds, reliability and value from their internet.
“No Regret Internet is built around that idea, with the aim to help people understand what they need and give them confidence to switch. It is everything customers want and nothing they will regret,” he said.
Credits:
Client: Dodo Australia General Manager
Consumer Marketing: Tony Timpanaro
Head of Brand and Integrated Marketing: David Albon
Marketing Manager: Nicole Cann
Marketing Specialist: Cienna Anderson
Lead Designer: Ben Stafford
Graphic Designer: Thomas Ikraan
Agency: ATime&Place
Chief Creative Officer: Matt Lawson
Executive Creative Director: Charles Baylis
Creative: Andy Matthews
CEO: Adrian Mills
General Manager: Britt Rigoni
Account Manager: Evelyn Dalton
Head of Broadcast: Marlese Byfield
Senior Producer: Christina Dess
Production Company: Sedona Productions
Managing Director / Line Producer: Kim Wildenburg
Director: Ben Saunders & Will Horne
Stills Photographer: Tom Franks
DOP: Simon Walsh
Production Manager: Jess Junor
Postproduction: Sedona Productions
On-line editor: Andy Stalph
Post Producer: Clare Lehner
Off-line editor: Adrian Katz
Colourist: Martin Greer 3D
Creative Director: Nick Lines
Sound Studio: Bang Bang Studios
Sound Engineer: Sam Hopgood
Sound Executive Producer: Polly McGregor