Agency News
Latest stories
Emotive appoints Head of Partnerships
Sebastian Revell: 'She’s whip smart, wildly versatile, and the kind of operator who’ll help supercharge our next phase of growth.'
by Alisha Buaya – May 13, 2025
QV launches 'care behind every bathroom door' campaign via Sunday Gravy and Half Dome
Kira Torpy: 'This campaign is a nod to everything we do behind closed doors to care for ourselves and others to make Australia feel seen.'
by Alisha Buaya – May 12, 2025
Unilever cleaning brand Jif launches new campaign via REBORN
David Easton: 'This campaign is about flipping the narrative, taking cleaning, something traditionally mundane, and making it a moment of entertainment.'
by Alisha Buaya – May 12, 2025
ACMF, This is Flow, and UnLtd join forces to kick off first-ever brand campaign
Catherine Rushton: 'We are incredibly excited to launch the next phase of this partnership and are grateful for their belief in our mission to support children.'
by Alisha Buaya – May 12, 2025
Panasonic teams up with Awaken for creative strategy and production to launch new hairdryer range
Chris Parker: 'Our strategy was to meet style-savvy, tech-forward consumers seeking premium haircare solutions where they are, our media mix and smart audience targeting is designed to capture customers in the moment.'
by Alisha Buaya – May 12, 2025
SKMG appoints Tess O’Brien to lead new property portfolio
Andrew Knowles: 'Tess is a force. We are delighted to have her join the team and look forward to the next chapter of SKMG.'
by Tom Gosby – May 8, 2025
Smeg appoints Awaken as digital media agency
Chris Parker: 'Smeg and Awaken share a commitment to innovation, representation, and pairing creativity with genuine human connection, making for a closely aligned partnership.'
by Mediaweek Admin – May 8, 2025
WPP reportedly set to retire GroupM brand in global media restructure
Changes are expected to occur within months.
by Frances Sheen – May 7, 2025
Publicis Sapient appoints former EY executive Gavin Seewooruttun to lead AI and data in Australia
Angela Robinson: 'His appointment reflects the priority we are placing on AI-driven offerings in disrupting the consulting industry to drive more value for our clients.'
by Frances Sheen – May 7, 2025
Audience Group appoints Head of Investment
James McDonald: 'She’s got a deep understanding of what media partners want, and how to create win-win deals that benefit our clients. We’re thrilled to have her on board.'
by Alisha Buaya – May 7, 2025
Hearts & Science names Chief Strategy and Behaviour Change Officer
Jane Stanley: 'We are absolutely stoked to have Peita on board and we know she will bring huge benefit to our valued clients.'
by Alisha Buaya – May 7, 2025
alt/shift/ partners with Y Careers to reimagine the future of work
Fiona Hawes: 'Upon meeting with alt/shift/, we knew they understood Y Careers’ isn’t like traditional recruitment models'.
by Alisha Buaya – May 6, 2025
Principle Media Group wins Vocus media account
Tony Timpanaro: 'As fellow challengers in their industry, we look forward to working with [PMG] over the coming years to continue growing the Dodo and iPrimus brands.'
by Alisha Buaya – May 6, 2025
Uber teams up with Chris McDonald for McDonald’s Australia return to Uber One campaign via Poem Group
Nicole Bardsley: 'Collaborating with McDonald’s and the iconic Chris McDonald has been a hole in one moment to reinforce the egalitarian nature of Uber One - a membership for everyone.'
by Alisha Buaya – May 6, 2025
IMAA opens applications for second Pitch-Chella program
Mike Wilson: 'We're looking for innovative, cross-channel thinking; from traditional and digital media to unexpected activations and social-led storytelling.'
by Alisha Buaya – May 6, 2025
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