Agency News
Latest stories
SEEK highlights AI-powered search and match functionality in new campaign via Droga5 ANZ
Maryanne Tsiatsias: 'Together with Droga5, we had the task of bringing the power of SEEK to life in a way that was both refreshing and distinctive while also tapping into the playful side of our brand personality.'
by Alisha Buaya – May 19, 2025
Allianz launches 'Care You Can Count On' brand positioning via Howatson+Company
Laura Halbert: 'With a bit of guts, magic and Avril Lavigne, we used storytelling to lift the brand into fresh space in the insurance category.'
by Alisha Buaya – May 19, 2025
The Pistol appoints Head of Owned Channels
Jaime Nosworthy: 'His expertise will allow us to deliver more holistic media strategies for our clients, driving efficiency and better utilisation of owned channels.'
by Alisha Buaya – May 19, 2025
Aussies prioritise experiences over material possessions amid economic uncertainty: Mediahub
Linda Fagerlund: 'Australians are tightening their belts, but they're also reframing what brings happiness. Contentment now centres on connection, quality time, and feeling in control.'
by Alisha Buaya – May 19, 2025
Thinkerbell temporarily rebrands to ‘O’Learybell’ as Emma O’Leary departs
Thinkerbell has rebranded to O’Learybell (for one day) to farewell founding team member Emma O’Leary in classic Thinkerbell style.
by Tom Gosby – May 16, 2025
Meeting of the Minds: Laura Brown and Christine Hepburn from Communicado
This week’s Meeting of the Minds sees Brown and Hepburn from Communicado reveal their leadership heroes, current streaming binge, and career goals.
by Alisha Buaya – May 15, 2025
LEVO awarded Optimizely Solution partner of the year in APAC
Cale Maxwell: 'This award is a testament to our team's deep expertise, relentless drive and commitment to client success.'
by Alisha Buaya – May 15, 2025
IMAA asks WA Government junk proposed changes to Media and Creative Services Common Use Agreement
The amendments would severely limit opportunities for local and independent media agencies, and compound already-frustrated government departments.
by Alisha Buaya – May 14, 2025
GWM and Thinkerbell plug into carpool culture with Cannon Alpha launch
Tom Wenborn 'To celebrate its forthcoming launch we thought it only fitting that we brought its cutting-edge technology to life with just one more thing... bubbles.'
by Alisha Buaya – May 14, 2025
GMSV launches ‘Made for More’ platform in new campaign via MBCS and CRATER
Shanan Goldring: 'This campaign was born from a simple insight: that modern families don’t want to choose between power and engineering, or comfort and capability.'
by Alisha Buaya – May 14, 2025
OMD Create and Simplot showcase new range with 'Deli Lane' dining experience
Katie Saunders: 'With the Birds Eye Deli range, we’re bringing paddock-to-plate quality to Australian kitchens, making it easier than ever to master midweek meals with proudly grown Australian ingredients.'
by Alisha Buaya – May 14, 2025
Media agency execs belt out a tune for SBS's Eurovision Karaoke Contest
The Melbourne event had an 80s theme and was hosted by performer Skyla who delighted the audience with a surprise performance to Loreen’s Euphoria.
by Alisha Buaya – May 13, 2025
72andSunny ANZ wins Princess Cruises
Nick Ferguson: 'We appointed 72andSunny due to their belief in Optimism and their expertise working with modern global and Australian brands and their ability to connect these with modern Australian audiences.'
by Alisha Buaya – May 13, 2025
Avenue C appointed media agency partner for Zip Water across ANZ
Mike Abbott: 'Avenue C impressed us with their strong, integrated approach across media - from social and SEM to influencer and SEO.'
by Alisha Buaya – May 13, 2025
Impressive names General Manager
Robert Tadros: 'Her deep understanding of media, performance, and people-first leadership will be instrumental as we continue to scale and deliver exceptional value to our clients.'
by Alisha Buaya – May 13, 2025
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