Advertising
Latest stories
Cover-More leans into 'holiday mum energy' in first major brand campaign via Supermassive
The creative platform will bring its promise of care and protection to life across SVOD, digital, social and OOH.
by Natasha Lee – Dec 2, 2025
'A defining moment for our region': Omnicom Oceania CEO Nick Garrett unveils local leadership and structural changes in AUNZ
Globally, more than 4,000 roles are headed for the chopping block.
by Natasha Lee – Dec 2, 2025
Paul Sinkinson: Why '1950s thinking' beats AI trends and 'junk' metrics
Why marketers need to stop just 'harvesting demand'.
by Duane Hatherly – Nov 28, 2025
Boost Mobile launches ‘works its arse off’ brand platform
The network claims it works “harder than a bin chicken on a Friday night.”
by Makayla Muscat – Nov 26, 2025
Woolworths launches 'Summer of Cricket' spot with Alex Carey
The campaign reinforces Woolworths’ long-term commitment to the sport.
by Makayla Muscat – Nov 24, 2025
27 and thriving: DesignStreet unveils refreshed brand identity
The company has redesigned its logo and website.
by Makayla Muscat – Nov 19, 2025
‘What in the f***’: Kalyn Ponga roasted over mayo ad
“Hope the $$ was big lad.”
by Makayla Muscat – Nov 18, 2025
'Significant change': DDB global CEO departs
He will join of New York brand consultancy Fundamentalco as CEO.
by Makayla Muscat – Nov 18, 2025
When brands go backstage: Music is making marketing real again
The partnerships turning music and fandom into “weapons of change”.
by Makayla Muscat – Nov 14, 2025
‘Yes, I DiDi’ one-frame commercial returns via Sunday Gravy
The spot captures the “endless energy” of an Australian summer.
by Makayla Muscat – Nov 14, 2025
Kicker strengthens leadership with new appointments
The appointments follow as Kicker celebrates a wave of major client wins.
by Vihan Mathur – Nov 13, 2025
The brands that defined Australia's Christmas advertising legacy
The findings show that emotion remains the number-one driver of attention.
by Natasha Lee – Nov 13, 2025
Gain Theory's unveils 'practical checklist' for marketers in 2026
It comes as marketers face growing pressure to prove marketing’s impact and justify budgets.
by Makayla Muscat – Nov 11, 2025
oOh!media adds 15 large format digital billboards
It comes after winning a long-term contract from Transport for NSW.
by Makayla Muscat – Nov 11, 2025
Retailers risk losing customers as AI shopping agents arrive
Time Under Tension tested 11 major Australian retailers.
by Makayla Muscat – Nov 11, 2025
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