Advertising
Latest stories
The analogue backlash: Social Soup exposes brand community fails
The research illustrates a gap between corporate community talk and the real connections Australians crave.
by Duane Hatherly – May 29, 2026
Advertisers keep spending: Digital market posts strongest March quarter on record
IAB Australia’s latest report shows internet ad spend reached $4.9 billion in the March quarter.
by Mediaweek – May 26, 2026
Club UnLtd returns to spotlight adland DJs
The competition returns to Oxford Art Factory on 18 June, with applications now open.
by Mediaweek – May 25, 2026
Snapchat introduces Unified Attribution for app advertisers
Beta product combines platform and MMP data to help advertisers optimise app campaigns in real time.
by Mediaweek – May 21, 2026
Reddit launches dual attribution for app advertisers
The tool places first-party and third-party attribution reporting side by side in Ads Manager.
by Mediaweek – May 21, 2026
The Australian consumer is not retreating: they are recalibrating
JCDecaux's Ben White explains why that matters for how brands show up in the moments that shape decisions.
by Ben White – May 20, 2026
You’ve got their attention. Now what?
Attention isn’t the end goal. Without emotion, most ads fade. Gaming keeps audiences focused, invested, and feeling.
by Adam De Roma – May 20, 2026
OMD promotes Thad King and Richard Garratt in planning leadership changes
Both appointments are effective immediately as the agency expands its national planning leadership structure.
by Natasha Lee – May 15, 2026
Netflix goes toe-to-toe with TV giants in aggressive ad pitch
The platform claims it reaches 250 million global monthly active viewers, up from the 190 million cited last year.
by Vihan Mathur – May 14, 2026
HERO launches Toyota bZ4X with a little help from The Beatles
Toyota Australia and independent agency HERO launch the new all-electric bZ4X range with a Beatles track.
by Duane Hatherly – May 13, 2026
How Nine and Magnite push programmatic boundaries
Nine and Magnite unpack programmatic transparency, live streaming, and the power of direct publisher partnerships.
by Duane Hatherly – May 12, 2026
Webjet taps ChatGPT to help Aussies plan Bali trips faster
Provide cheapest one-way fare with no return.
by Vihan Mathur – May 11, 2026
BRITA makes Millie Bobby Brown the face of the brand
The campaign builds on BRITA’s global belief: Drink better. Do better.
by Vihan Mathur – May 11, 2026
Arthur Sadoun in line for potential A$17.1m Publicis package
Sadoun’s proposed pay rise comes after WPP shareholders approved CEO Cindy Rose’s A$20.7 million total potential package.
by Vihan Mathur – May 11, 2026
OMA awards 2026: QMS, oOh! And JCDecaux take top honours
The Outdoor Media Association gathered the industry at W Sydney to celebrate top out-of-home leaders.
by Duane Hatherly – May 8, 2026
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