Bridgerton gets a Godiva chocolate collection in Australia

Godiva Australia has released a limited-edition chocolate range with Netflix and Shondaland’s Bridgerton, brokered by Asembl.

Godiva x Bridgerton: A Season of Chocolate is on sale now in Godiva Australia retail stores and online, timed for spring. It draws on Godiva’s Belgian heritage and the world of the Netflix series.

The collection has seven products. These include Signature Praline Gift Boxes in a 9 or 12-piece assortment of Belgian-made pralines, presented in a ribboned box.

There are also Chocolate Shortbread Biscuits in four flavours: Pistachio & Cranberry, Black Tea & Orange, Coffee & Sea Salt, and Lemon & Honey. The range is rounded out by a Lady in Silver Gift Tin and a Chocolate Coated Pearls Gift Box.

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Haley Koo, Godiva Australia Country Manager, said: "Chocolate has the power to turn a simple gesture into something memorable.

“The world of Bridgerton, with its romance, elegance and sense of occasion, provided a beautiful setting in which to reimagine that experience of the art of gifting into celebration and occasions. Through every flavour and detail, the A Season of Chocolate campaign invites Australians and fans of Bridgerton to indulge, share and gift with a little more theatre.”

Justin Watson, Asembl Managing Director, said: “This partnership with Godiva Australia is a delicious new way for Bridgerton’s passionate fanbase to immerse themselves in the series that has captivated viewers globally.  Just in time for spring, the Godiva x Bridgerton: A Season of Chocolate collection features indulgent gift boxes and a range of mouthwatering shortbread.”

Asembl brokered the partnership on behalf of Merchantwise, the brand licensing agency for Netflix in Australia and New Zealand. Both agencies are part of the Merchantwise Group.