Nine Network has expanded its streaming platform 9Now with the launch of the BBC News channel.
The addition strengthens 9Now’s live content offering, giving Australian audiences 24-hour access to international news coverage through Nine’s ongoing partnership with BBC Studios.
Expanding live news offering
The BBC News channel will be positioned prominently within the 9Now interface, offering viewers continuous access to global news and analysis.
It joins an existing suite of BBC FAST channels on the platform, including BBC Comedy, BBC Food, BBC Home & Garden, Top Gear and Antiques Roadshow.
Focus on trusted journalism
Hamish Turner
Nine’s Director of 9Now and Programming, Hamish Turner, said the move reinforces the platform’s commitment to credible news.
“The addition of BBC News complements our 9News lineup, delivering a deeper global perspective,” he said.
“At a time when misinformation is prevalent, we are proud to provide Australians with a 24-hour window into the world’s most important stories.”
Growing FAST channel strategy
Robi Stanton
Robi Stanton, President of APAC Media & Streaming at BBC Studios, said the launch builds on the existing partnership with Nine.
“We’re pleased to grow our FAST channel offering with Nine… the launch of BBC News marks an exciting step forward in delivering additional BBC content and trusted journalism,” she said.
“Alongside the existing suite of BBC entertainment and factual channels already on 9Now, the launch of BBC News marks an exciting step forward in delivering additional BBC content, and trusted journalism, to even more Australians.”
Main image: Nine