Vihan Mathur
Social Soup links with Ego Pharmaceuticals to scale influence strategy
The partnership promises a new ‘always-on’ creator program for skincare brand QV.
by Vihan Mathur – Feb 10, 2026
Volkswagen Amarok V6 balances everyone's needs in new campaign
New ads highlight superior off-road capability balanced with an unexpectedly refined and comfortable driving experience.
by Vihan Mathur – Feb 10, 2026
Suntory Oceania appoints Bríd Drohan-Stewart as CMO
She will commence in April 2026 and be based in Sydney.
by Vihan Mathur – Feb 10, 2026
IMAA names record number of mentors for 2026 Female Leaders of Tomorrow
IMAA CEO Sam Buchanan: 'It’s an honour to have nearly 40 of Australia’s top media and marketing talent'
by Vihan Mathur – Feb 10, 2026
Medium Rare taps Stephanie Gemes to drive CommBank Connect growth
Gemes’ new role is effective immediately.
by Vihan Mathur – Feb 10, 2026
Orange Line grabs DIYblinds™ performance media account post competitive pitch
Work on the new account has started immediately.
by Vihan Mathur – Feb 10, 2026
SBS On Demand gives audiences choice to opt out of certain ads
The audience-first feature follows a successful beta trial that began in 2024.
by Vihan Mathur – Feb 10, 2026
Bankwest expands ‘Just Enough Bank’ campaign with Bear Meets Eagle On Fire
The spots feature customers whose financial worries have been replaced by slightly odd concerns.
by Vihan Mathur – Feb 9, 2026
Johnnie Walker Black Ruby named Official Whisky of LIV Golf Adelaide
A hole-in-one with every drink.
by Vihan Mathur – Feb 9, 2026
GumGum reveals which brands and categories aced attention at the Australian Open
Italy's Jannik Sinner was crowned as the tournament’s early 'attention king'.
by Vihan Mathur – Feb 9, 2026
Nielsen names Australia’s biggest ad spenders and fastest-growing categories in 2025
Retail once again dominated total ad investment.
by Vihan Mathur – Feb 9, 2026
SBS throws down a $500k challenge to fix how brands talk about sustainability
Brands and agencies are invited to develop TV creatives that normalise sustainable behaviour.
by Vihan Mathur – Feb 8, 2026
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