Johnnie Walker Black Ruby will be served as the Official Whisky of LIV Golf Adelaide.
This new partnership that places the brand at the centre of one of Australia’s fastest-growing sporting and cultural weekends.
As part of the collaboration, Johnnie Walker Black Ruby will activate across the tournament with bespoke drinks, immersive fan experiences and premium hospitality moments designed to blend golf, music and lifestyle.
Black Ruby Birdie takes centre stage
On course, the Black Ruby Birdie cocktail will be served as the tournament’s official drink.
Created exclusively for LIV Golf Adelaide, the cocktail features sweet berry notes with a smooth finish, designed to appeal to both whisky drinkers and new consumers.
The Johnnie Walker Black Ruby Blackberry & Soda premix will also be available at bars throughout the event.
Immersive fan experiences in the LIV Golf Fan Village
Within the Fan Village, attendees will be able to visit the Johnnie Walker Clubhouse, an elevated branded space featuring cabanas, VIP areas and chilled serves.
Fans can also interact with a branded golf ball photo wall, try the Black Ruby Claw machine for prizes, and access limited-edition Johnnie Walker golf merchandise, adding a playful retail and social layer to the experience.
Blending sport, music and culture
LIV Golf Adelaide has positioned itself as a crossover event combining elite sport with major music performances, with this year’s lineup featuring acts including Peking Duk, Royel Otis, John Summit and Fisher.
Nishant Samuel, Head of Whisky & Liqueurs at Diageo Australia, said the partnership reflects Johnnie Walker Black Ruby’s cultural ambitions.
“LIV Golf Adelaide is a powerful cultural moment, bringing together elite sport and live music – and we’re proud to be part of it,” Samuel said.
“Johnnie Walker Black Ruby is about bringing people together through sport, music and culture, and we’re excited to create moments fans can savour across the weekend.”
Building momentum across major cultural moments
The LIV Golf Adelaide partnership follows a series of high-profile cultural activations for Johnnie Walker Black Ruby, including presenting the Music Festival at SXSW Sydney 2025 and hosting the ARIA after-party with NLV Records and The Orchard.
Johnnie Walker Black Ruby is available nationally, with more information accessible via the brand’s Australian website.