Natasha Lee
Netflix moves to new ad metric as platform hits 4 millions Aussie viewers
The streaming giant is expanding ad tech, data and creative capabilities globally.
by Natasha Lee – Nov 6, 2025
Media Roundup: Masters returns to stage, Foxtel launches Pulp, NSW warns on AI, and K-Pop sequel confirmed
See the top industry stories trending today.
by Natasha Lee – Nov 6, 2025
Medium Rare signals the end of 'rented attention' as brand content becomes the new growth engine
Brand content takes the wheel in the customer journey.
by Natasha Lee – Nov 6, 2025
Nine rides Melbourne Cup coverage to ratings win
The race drew a National Total TV Reach of 2.316 million - edging up from 2.218 million last year.
by Natasha Lee – Nov 5, 2025
Samantha Armytage joins Wippa to host Today over summer
The announcement comes amid recent speculation about Armytage’s return to breakfast TV.
by Natasha Lee – Nov 5, 2025
Kogan taps Oasis nostalgia for Manchester bedding push
The push gives shoppers a nudge to turn bedrooms into a mini Oasis.
by Natasha Lee – Nov 5, 2025
DoubleVerify takes aim at AI slop
The platform analyses close to two billion interactions a month with declared and undeclared AI agents.
by Natasha Lee – Nov 5, 2025
POA snaps up BIG Outdoor as Queensland OOH heats up
As part of the deal, respected OOH sales leader Richard Maund joins as Head of Sales.
by Natasha Lee – Nov 5, 2025
Four Corners boss departs as scrutiny builds
It comes as the broadcaster continues investigating a reporter’s involvement in a crypto-backed podcast.
by Natasha Lee – Nov 5, 2025
EXCLUSIVE: Musashi taps Thompson Spencer for Middle East power play
Melanie Spencer: 'We move hearts, we move communities, and we move sales.'
by Natasha Lee – Nov 5, 2025
Media Roundup: Four Corners EP exit, Betoota's Sportsbet gag, Teen ban expands, Burry shorts AI boom, and The Mummy returns
See the top industry stories trending today.
by Natasha Lee – Nov 4, 2025
Government locks in mandatory Australian content quotas for streamers
At least 7.5% of local revenue, or 10% of Australian spend, into new Australian content.
by Natasha Lee – Nov 4, 2025
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