Mediaweek Admin
IAS expands its Made for Advertising AI solution to drive efficacy across the programmatic buying process
The AI-driven site measurement and optimisation solution will be available globally beginning in Q2 2024.
by Mediaweek Admin – Mar 6, 2024
Entertainment site Chattr passes 440,000 users in February
The entertainment news site has appointed Anita Anabel as editor.
by Mediaweek Admin – Mar 6, 2024
LiSTNR brings users biggest app update since 2021 launch
New features include a simpler navigation featuring: Home, Discover, and Library.
by Mediaweek Admin – Mar 6, 2024
UNGCNA partners with Salterbaxter and Cahoot Learning for anti-greenwashing course in light of ACCC crackdown
Kate Dundas: "It’s critical more marketers build the know-how and confidence needed to engage on ESG topics."
by Mediaweek Admin – Mar 6, 2024
Foxtel Media launches media industry think tank, Video Futures Collective
The group is backed by big players in the space such as YouTube, Samsung Ads, Disney Advertising, and SBS.
by Mediaweek Admin – Mar 6, 2024
ACMA fines Optus $1.5 million for public safety failures
ACMA found Optus failed to upload required customer info to the IPND between Jan 2021 - Sept 2023.
by Mediaweek Admin – Mar 6, 2024
Fetch TV and Kargo enter sales representation partnership
Kargo will present the chance to connect with the Fetch audience through targeted programmatic or direct advertising campaigns
by Mediaweek Admin – Mar 6, 2024
Roundup: TikTok dragged into Facebook fight, Alan Joyce back in Sydney, I’m A Celeb
Meta, Prime Video staff face layoffs, Barbie, Nine, Kerry O’Brien, Dan Wootton, AFL boss Andrew Dillon
by Mediaweek Admin – Mar 6, 2024
Nissan introduces new visual identity in e-POWER campaign by Nissan United (TBWA)
Sarah Cajelot: "We kick-started the whole process by briefing the creative team in the vehicle."
by Mediaweek Admin – Mar 5, 2024
Prime Video and NIDA announce recipients of the 2024 Prime Video Scholarships
The scholarship is aimed to provide opportunities to those that can share diverse voices and stories.
by Mediaweek Admin – Mar 5, 2024
Bikesales launches 'A Lifetime of Bikes' campaign with Two Tractors
Since 2019, there has been a 72% increase in the number of motorcycle buyers in Australia, says Rafael Constantinou.
by Mediaweek Admin – Mar 5, 2024
Slingshot launches Creatalytics creative media effectiveness tool
Jane Waterhouse: "Ultimately this gives more time to creatives to be creative and less time spent on operationalising creative.”
by Mediaweek Admin – Mar 5, 2024
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