Alisha Buaya
OOH advertising reaches 97% of Australians aged 14+ each week
Elizabeth McIntyre: 'Out of Home is not just maintaining relevance, it’s growing, evolving, and proving its strength in today’s complex media environment.'
by Alisha Buaya – May 8, 2025
Meta leaders call out 'misleading commentary' that AI is replacing agencies
Will Easton: 'No question AI is going to add some value and efficiencies, but this will increase the importance of agencies and the strategic part they play in the value chain.'
by Alisha Buaya – May 7, 2025
Audience Group appoints Head of Investment
James McDonald: 'She’s got a deep understanding of what media partners want, and how to create win-win deals that benefit our clients. We’re thrilled to have her on board.'
by Alisha Buaya – May 7, 2025
Hearts & Science names Chief Strategy and Behaviour Change Officer
Jane Stanley: 'We are absolutely stoked to have Peita on board and we know she will bring huge benefit to our valued clients.'
by Alisha Buaya – May 7, 2025
alt/shift/ partners with Y Careers to reimagine the future of work
Fiona Hawes: 'Upon meeting with alt/shift/, we knew they understood Y Careers’ isn’t like traditional recruitment models'.
by Alisha Buaya – May 6, 2025
Principle Media Group wins Vocus media account
Tony Timpanaro: 'As fellow challengers in their industry, we look forward to working with [PMG] over the coming years to continue growing the Dodo and iPrimus brands.'
by Alisha Buaya – May 6, 2025
Under Armour team up with Harry Garside, Daniel Olaniran and Aaliyah Bula to launch A/W Collection
Harry Garside: 'Performance will always come first for me, but I also enjoy expressing my personal style out of the ring, and this collection lets me do both. That’s what being unstoppable means to me.'
by Alisha Buaya – May 6, 2025
Uber teams up with Chris McDonald for McDonald’s Australia return to Uber One campaign via Poem Group
Nicole Bardsley: 'Collaborating with McDonald’s and the iconic Chris McDonald has been a hole in one moment to reinforce the egalitarian nature of Uber One - a membership for everyone.'
by Alisha Buaya – May 6, 2025
IMAA opens applications for second Pitch-Chella program
Mike Wilson: 'We're looking for innovative, cross-channel thinking; from traditional and digital media to unexpected activations and social-led storytelling.'
by Alisha Buaya – May 6, 2025
ACCC appoints Sarah Proudfoot as CEO
Gina-Cass Gottlieb: 'Sarah has consistently demonstrated her ability as an outstanding strategic leader.'
by Alisha Buaya – May 6, 2025
Uniqlo delivers premium gifting experience ahead of Mother's Day via 1000heads
Molly Condon: 'We aimed to elevate the product’s appeal while aligning with key seasonal moments like Mother’s Day.'
by Alisha Buaya – May 6, 2025
BabyLove makes nappy changes 'Easy Peasy' via Communicado
Annie Price: 'We’re all about telling it like it is with BabyLove - Real, relatable moments, not idealised depictions of parenting.'
by Alisha Buaya – May 6, 2025
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