Alisha Buaya
Emotive appoints Head of Partnerships
Sebastian Revell: 'She’s whip smart, wildly versatile, and the kind of operator who’ll help supercharge our next phase of growth.'
by Alisha Buaya – May 13, 2025
Box Office: Thunderbolts* continues to dominate at the cinemas
This weekend, the top 20 films Australian box office grossed $8,170,372, down -27% from last weekend’s $11,209,550.
by Alisha Buaya – May 12, 2025
QV launches 'care behind every bathroom door' campaign via Sunday Gravy and Half Dome
Kira Torpy: 'This campaign is a nod to everything we do behind closed doors to care for ourselves and others to make Australia feel seen.'
by Alisha Buaya – May 12, 2025
Unilever cleaning brand Jif launches new campaign via REBORN
David Easton: 'This campaign is about flipping the narrative, taking cleaning, something traditionally mundane, and making it a moment of entertainment.'
by Alisha Buaya – May 12, 2025
IBM joins Australian Centre for AI in Marketing (ACAM) to help upskill marketers in AI
Miki Luong: 'There’s a strong alignment in how we both approach AI -purpose-led, human-centred, and grounded in trust.'
by Alisha Buaya – May 12, 2025
ACMF, This is Flow, and UnLtd join forces to kick off first-ever brand campaign
Catherine Rushton: 'We are incredibly excited to launch the next phase of this partnership and are grateful for their belief in our mission to support children.'
by Alisha Buaya – May 12, 2025
ACM supercharges Explore brand with new travel insights
Kate Cox: 'Our expanded Explore travel offering reflects ACM’s ongoing investment in content and advertising solutions, as well as our commitment to our readers.'
by Alisha Buaya – May 12, 2025
Panasonic teams up with Awaken for creative strategy and production to launch new hairdryer range
Chris Parker: 'Our strategy was to meet style-savvy, tech-forward consumers seeking premium haircare solutions where they are, our media mix and smart audience targeting is designed to capture customers in the moment.'
by Alisha Buaya – May 12, 2025
The Ads That Made Us: Tell me more... Lube Mobile, Cottee's Cordial and Brazil's 1998 World Cup campaign with Nike
This week: Giles Watson, Elise Hedley Dale and Ben Walker.
by Alisha Buaya – May 8, 2025
OOH advertising reaches 97% of Australians aged 14+ each week
Elizabeth McIntyre: 'Out of Home is not just maintaining relevance, it’s growing, evolving, and proving its strength in today’s complex media environment.'
by Alisha Buaya – May 8, 2025
Meta leaders call out 'misleading commentary' that AI is replacing agencies
Will Easton: 'No question AI is going to add some value and efficiencies, but this will increase the importance of agencies and the strategic part they play in the value chain.'
by Alisha Buaya – May 7, 2025
Audience Group appoints Head of Investment
James McDonald: 'She’s got a deep understanding of what media partners want, and how to create win-win deals that benefit our clients. We’re thrilled to have her on board.'
by Alisha Buaya – May 7, 2025
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