Principle Media Group (PMG) has won the media account for telecommunications company, Vocus.
The independent agency, founded by Chris Nolan and Di Richardson, will oversee media buying for major brands including Dodo & iPrimus following a contested competitive pitch process.
“We were incredibly impressed with the offering and insights presented by PMG through the process,” Tony Timpanaro, GM – Marketing (Consumer) at Vocus, said. “They stood out with their sharp thinking, data-driven approach and understanding of our brands as well as the rapidly evolving Australian media landscape.”
“We also felt a great connection with the PMG team and their ethos. As fellow challengers in their industry, we look forward to working with them over the coming years to continue growing the Dodo and iPrimus brands.”
Peter Toone
‘A very natural alignment’
Peter Toone, Managing Director of PMG, said of the appointment: “From our very first meeting with the Vocus team, we felt as though there was a very natural alignment between the two businesses.
“We have a clear goal for our clients: to outgrow their competition. We do this through a combination of deep client business knowledge and the codification of full funnel performance. This is a dynamic category with a very talented marketing team and we are delighted to be partnering with them moving forward.
PMG is one of Australia’s largest independent media agencies with a client list that includes major brands such as Sportsbet, Bob Jane T-Marts, Swisse, KenoGo, Don Smallgoods, Gordon Legal, Cobs, Green’s, Yumi’s, Netball Australia, WTFN, Hampers with Bite and Marketplacer. In total the independent media agency has some $180m in billings.
Last year, the Principle Media Group won the media account for Swinburne University of Technology. The agency collaborated with university on integrating offline and online media channels, including search, and paid social.