The ACCC has named Sarah Proudfoot chief executive officer.
Proudfoot began with the ACCC/AER in 2005 when she joined the agency’s Infocentre and has held a range of senior roles in the agency, including executive general manager of the ACCC Infrastructure Division between 2020 and 2024.
She oversaw of the government regulator’s work across telecommunications, rail, ports, airports, electricity and gas as well as the 2023 Childcare Inquiry.
Proudfoot was appointed executive general manager of the ACCC’s National Anti-Scam Centre in August 2024 and has been acting chief executive since February 2025.
“During her career Sarah has consistently demonstrated her ability as an outstanding strategic leader with personal drive, credibility and integrity, and a strong commitment to public service,” ACCC Chair Gina Cass-Gottlieb said.
“I am confident that with Sarah’s contribution as CEO leading our capable people, our agency will continue to deliver important outcomes for the Australian economy and community.”
Proudfoot said of her new role: “One of the many things I’ve loved in my time at the ACCC is the fact our work makes a difference to people’s lives every day.
“It is a significant responsibility and privilege to take on the role of CEO and to work with Commissioners and our talented, dedicated team in the interests of consumers and protecting competition across our economy,” she added.
The ACCC was among the regulators that provided its approval for News Corp to finalise the sale of Foxtel Group to global sports streaming platform DAZN earlier this year, marking the end of a decades-long chapter for one of Australia’s most influential pay TV providers. As part of the deal, News Corp received repayment of A$592 million in shareholder loans and has secured a minority equity stake of approximately 6% in DAZN.
Top image: Sarah Proudfoot