Alisha Buaya
Google launches first local campaign to spruik AI's real-world impact
Suzana Ristevski: 'This campaign demonstrates that more’s possible when medical researchers join forces with Google AI.'
by Alisha Buaya – Sep 8, 2025
Toyota and HERO shift gears in new campaign for GR Yaris launch
Vin Naidoo: 'With the GR Yaris, that visceral connection is immediate and instinctive, turning even the most ordinary roads into something extraordinary.'
by Alisha Buaya – Sep 8, 2025
The Untapped Advantage: The Trade Desk's Stephanie Famolaro on audio's role in memory, trust and ROI
'Audio thrives on immersion and intimacy. Whether it’s an energising podcast or a gripping audiobook, the medium resonates with listeners on an emotional level.'
by Alisha Buaya – Sep 8, 2025
Oscar Piastri 81 burger returns to Grill’d menus ahead of F1 season
Simon Crowe: 'We’re extremely proud to partner with Oscar, not just because he is an incredibly talented F1 star, but because he represents the next generation of Australian sporting excellence.'
by Alisha Buaya – Sep 7, 2025
'Is Don. Is Good.' returns with Matt Preston as new brand face
Steve O’Farrell: 'This DON campaign represents what’s possible when great clients, production partners and creativity combine with craft and purpose.'
by Alisha Buaya – Sep 7, 2025
Sussan Group appoints AMPR to lead PR across Sportsgirl, Sussan and Suzanne Grae
Rebecca Hard: 'We are proud to ensure our environmental and community initiatives reflect who we are, and we look forward to sharing that story with Australians nationwide.'
by Alisha Buaya – Sep 5, 2025
MLC Life rebrands as Acenda ahead of Resolution Life merger
Digby Richards: 'Take Life On brings credible stretch to a company with exceptional trust that is expanding into new segments to become a more holistic partner for people’s retirement phase of life.'
by Alisha Buaya – Sep 5, 2025
Snack Drawer and TransAthletica launch docuseries HOOPS on TikTok and Instagram
Hannah McElhinney: 'It’s raw, it’s intimate and it challenges how we talk about inclusion in sport. It was a privilege to help bring her untold story to life - and we don’t take that lightly.'
by Alisha Buaya – Sep 5, 2025
Hotel chain wants you to stay where the AFL players stay
Adrian Williams: 'This campaign taps into a simple insight: footy fans want to feel part of the action - including where they stay.'
by Alisha Buaya – Sep 5, 2025
ELLE Australia crowns winners at inaugural Next Gen Awards
Jessica Bailey: 'ELLE has a truly unique ability to connect with young women, and part of that is spotlighting the next generation of Australian talent.'
by Alisha Buaya – Sep 5, 2025
Sephora pushes inclusivity in APAC with 'The Perfect Shade For You' campaign
Jenny Cheah: 'We believe this initiative will drive meaningful conversations and change in the beauty industry and set a new standard for inclusivity.'
by Alisha Buaya – Sep 5, 2025
IMAA Spotlight: Soup Agency founder Katya Vakulenko on championing a 'people-first, local-talent-driven' team
'Our clients love that we feel like an extension of their team, not just another vendor.'
by Alisha Buaya – Sep 5, 2025
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