Alisha Buaya
Media Movers: Dave Cameron, Virginia Hyland, James Wright, Carly Yanco and Ben McCallum
Plus: The Inspired Unemployed, Steve Sos, Andy Thomas and Liz Kreuger, Mindbox’s Brendan Dowling and Frazer Comley.
by Alisha Buaya – Jul 21, 2025
Why marketers are turning back to email and how Mailchimp is making it smarter
'Email means a lot to people. That's something we think about a lot at Mailchimp.'
by Alisha Buaya – Jul 21, 2025
Insurance marketing in 2025: Taboola reveals five trends cutting through the noise and building trust
The findings from the AdTech platform offers insights into how brands can stay competitive and meet customers where they are.
by Alisha Buaya – Jul 21, 2025
Maggi and Connecting Plots bring Malaysian cult classic to local shelves after Sydney launch event sells out
Matt Geersen: 'Maggi Kari is loved in Malaysia so we are bringing that same street cred here, through taste, experience and storytelling.'
by Alisha Buaya – Jul 21, 2025
Bingle kills the fluff in new no-nonsense insurance campaign
Naomi Sleeman: 'We know our target market is extremely savvy and don’t want to pay for stuff they don’t need, so we think they’ll enjoy seeing Fluffy ‘dispatched’ in these ads.'
by Alisha Buaya – Jul 21, 2025
MBCS sets new approach with Head of Creative Strategy and Ideation hire
Harry Preston: 'His modus operandi is creative thinking grounded in influence, storytelling and cultural impact, rather than just channels.'
by Alisha Buaya – Jul 21, 2025
NSW insures, QLD scores: GumGum reveals what got audiences' attention during the State of Origin
Georgia Falloon: 'When the stakes are high and emotions run deep, audiences become more engaged than ever.'
by Alisha Buaya – Jul 21, 2025
DiDi rolls out 'Yes, I DiDi' campaign via Sunday Gravy
Tim Farmer: "'Yes, I DiDi' is more than a tagline - it’s an invitation."
by Alisha Buaya – Jul 21, 2025
Scan the Can: Coca-Cola launch Star Wars AR experience across Australia
Martyn Ferguson: 'What makes this campaign special is its ability to connect generations of Star Wars enthusiasts with innovative ways to celebrate their fandom.'
by Alisha Buaya – Jul 20, 2025
First Steps, Four Hybrids: Chery teams up with Marvel in national launch
Lucas Harris: 'Cinema is an incredibly powerful platform, and this collaboration allows us to make a big, bold statement about the future of Chery in Australia.'
by Alisha Buaya – Jul 18, 2025
Gen Z steer clear of credit cards, opt for debit in online shopping
Shannon Ingrey: 'Whether that is through choosing debit over credit, expecting faster delivery, or trusting detailed product reviews, they are shopping with intention.'
by Alisha Buaya – Jul 18, 2025
Australia's banks and super funds lift ad spend to $696m
Rose Lopreiato: Financial brands are also increasingly engaging consumers through digital channels - a trend we expect to continue as they target tech-savvy, digitally connected Australians.'
by Alisha Buaya – Jul 18, 2025
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