Alisha Buaya
How the ads, Usher and Taylor doubled Super Bowl mentions in 2024
Super Bowl LVIII was the most-watched telecast in US history, with 123.4 million tuning in.
by Alisha Buaya – Feb 14, 2024
Are you ready for it? Mediaweek takes a look at the brands jumping on the Taylor Swift bandwagon
Taylor Swift begins the Australian leg of her Eras Tour on Friday, September 16, in Melbourne.
by Alisha Buaya – Feb 13, 2024
Self-improvement and sustainability are Gen Z’s top focuses in 2024, Meta reveals
The data points from Meta's Instagram Trend Talk cover fashion and beauty, social media, dating, friendships, and wellness.
by Alisha Buaya – Feb 9, 2024
Meeting of the Minds: Mediahub's Gerry Bowness and Kaitlin Wiley
Bowness and Wiley share their perspectives, thoughts and opinions.
by Alisha Buaya – Feb 8, 2024
The Taylor Bowl: What brands and advertisers can learn about the power of Taylor and her Swifties at the Super Bowl
Kate O'Loughlin: "There is no subject too young, too silly, or too pop for brands to galvanise."
by Alisha Buaya – Feb 2, 2024
TikTok killed the Google search bar: Is the video platform taking over as the search engine of choice?
The appeal of TikTok comes in its snackable, short, and sharp format.
by Alisha Buaya – Feb 2, 2024
Netflix signals more local partnership deals as it readies to battle for market share
"Creating great value bundles with partners is something Netflix does globally and is core to our business in Australia."
by Alisha Buaya – Jan 28, 2024
Sparro by Brainlabs founders: "We're not going anywhere" following acquisition
The acquisition includes Jack Nimble, which has been part of Sparro since November 2021.
by Alisha Buaya – Jan 24, 2024
Matt Nunn on reclaiming $90 million Spotlight Retail Group account from PHD
The independent agency previously held the account from 2014 to 2020 before PHD Media took over from 2020 to 2023.
by Alisha Buaya – Jan 23, 2024
The Daily Aus plots partnership strategy and overseas expansion
"I feel we're a little underestimated by the rest of the media market. We're ready for that attention."
by Alisha Buaya – Jan 22, 2024
Battle of the game shows: Can Nine and 10 steal share from Seven with new shows?
Nine introduces Tipping Point, Deal or No Deal moves to 10, as Seven returns with a new season of The Chase Australia.
by Alisha Buaya – Jan 21, 2024
Tom Braybrook reveals the "secret sauce" behind Acceleration's AI Marketing Maturity model
"We believe this will add more near-term value to marketers and how they want to adopt AI."
by Alisha Buaya – Jan 19, 2024
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