Alisha Buaya
Meeting of the Minds: News Corp's Tom Sheppard and Emily Van Arendonk
Sheppard and Van Arendonk share their perspectives, thoughts and opinions.
by Alisha Buaya – Mar 1, 2024
AiMCO's Patrick Whitnall on influencer marketing being taken seriously
Speaking to Mediaweek ahead of the AiMCO Awards, Whitnall said the influencer marketing space continues to grow and mature.
by Alisha Buaya – Mar 1, 2024
Mark Lollback's new mentoring venture: Connecting senior execs with the likes of Steedman and Ronson
"We're putting the mentee in control ... This is not like some of these masterclasses where you pay a lot of money, but you're one of the 1,000 people or one of the 400 people on bloody Zoom calls."
by Alisha Buaya – Feb 29, 2024
Audience control of skippable ads on TikTok increases purchase intent and brand recommendation, Magna reports
The Magna and TikTok research revealed the choice to watch ads creates a more lasting impression.
by Alisha Buaya – Feb 28, 2024
Taylor Swift generates 289K online mentions during the Australian leg of her Eras Tour
Meltwater also reported the most engaged with content was Swift's visit to Sydney Zoo with her boyfriend Travis Kelce.
by Alisha Buaya – Feb 27, 2024
"It can't be set and forget": Cathy O'Connor on oOh!media closing the gender pay gap and its ambitions for an equal workforce
"We've been working hard with a dedicated team and strategies in place for a number of years now."
by Alisha Buaya – Feb 26, 2024
"Real competition" or "overkill"? Media buyers weigh in on Hubbl
Mediaweek asked media buyers about Hubbl's biggest selling points and how it changes the landscape.
by Alisha Buaya – Feb 26, 2024
UM veteran Andrew Murray exits; agency makes redundancies
Murray spent 20 years with the agency, with the last four years as its national head of trading.
by Alisha Buaya – Feb 25, 2024
"There's a misconception ... that AI and the metaverse are different:" Meta's Will Easton
After famously rebranding to Meta, the tech giant has shifted its priorities to AI in line with overarching technology discourse.
by Alisha Buaya – Feb 23, 2024
Alex Sol Watts departs from creative agency Bullfrog
"With these things, it's better to make a call when your gut tells you versus waiting and seeing."
by Alisha Buaya – Feb 21, 2024
Next Creative Leaders awards recognises Stacey Karayannis and Kiah Nicholas for their work and leadership
The awards celebrates and gives a global platform to talented, gender-expansive creatives on the rise in the industry.
by Alisha Buaya – Feb 16, 2024
Meeting of the Minds: Ryvalmedia's Julie Gabelich and Cohen Sizemore
Gabelich and Sizemore share their perspectives, thoughts and opinions.
by Alisha Buaya – Feb 15, 2024
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