Alisha Buaya
Audience control of skippable ads on TikTok increases purchase intent and brand recommendation, Magna reports
The Magna and TikTok research revealed the choice to watch ads creates a more lasting impression.
by Alisha Buaya – Feb 28, 2024
Taylor Swift generates 289K online mentions during the Australian leg of her Eras Tour
Meltwater also reported the most engaged with content was Swift's visit to Sydney Zoo with her boyfriend Travis Kelce.
by Alisha Buaya – Feb 27, 2024
"It can't be set and forget": Cathy O'Connor on oOh!media closing the gender pay gap and its ambitions for an equal workforce
"We've been working hard with a dedicated team and strategies in place for a number of years now."
by Alisha Buaya – Feb 26, 2024
"Real competition" or "overkill"? Media buyers weigh in on Hubbl
Mediaweek asked media buyers about Hubbl's biggest selling points and how it changes the landscape.
by Alisha Buaya – Feb 26, 2024
UM veteran Andrew Murray exits; agency makes redundancies
Murray spent 20 years with the agency, with the last four years as its national head of trading.
by Alisha Buaya – Feb 25, 2024
"There's a misconception ... that AI and the metaverse are different:" Meta's Will Easton
After famously rebranding to Meta, the tech giant has shifted its priorities to AI in line with overarching technology discourse.
by Alisha Buaya – Feb 23, 2024
Alex Sol Watts departs from creative agency Bullfrog
"With these things, it's better to make a call when your gut tells you versus waiting and seeing."
by Alisha Buaya – Feb 21, 2024
Next Creative Leaders awards recognises Stacey Karayannis and Kiah Nicholas for their work and leadership
The awards celebrates and gives a global platform to talented, gender-expansive creatives on the rise in the industry.
by Alisha Buaya – Feb 16, 2024
Meeting of the Minds: Ryvalmedia's Julie Gabelich and Cohen Sizemore
Gabelich and Sizemore share their perspectives, thoughts and opinions.
by Alisha Buaya – Feb 15, 2024
How the ads, Usher and Taylor doubled Super Bowl mentions in 2024
Super Bowl LVIII was the most-watched telecast in US history, with 123.4 million tuning in.
by Alisha Buaya – Feb 14, 2024
Are you ready for it? Mediaweek takes a look at the brands jumping on the Taylor Swift bandwagon
Taylor Swift begins the Australian leg of her Eras Tour on Friday, September 16, in Melbourne.
by Alisha Buaya – Feb 13, 2024
Self-improvement and sustainability are Gen Z’s top focuses in 2024, Meta reveals
The data points from Meta's Instagram Trend Talk cover fashion and beauty, social media, dating, friendships, and wellness.
by Alisha Buaya – Feb 9, 2024
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