Alisha Buaya

Hello Social welcomes new hires, including viral TikToker
The new additions will fit into newly formed business units. Sam Kelly: "I guess we’ll probably have to change our name."
by Alisha Buaya – Mar 12, 2024

Atomic 212° wins Northern Territory Major Events Company
The win reunites the independent media agency and NTMEC after working on several projects from 2016 to 2019.
by Alisha Buaya – Mar 12, 2024

Australia and Canada to have 'important discussions' after Meta exits news deals
Communications minister Michelle Rowland and the minister for Canadian heritage Pascale St-Onge will meet later this month.
by Alisha Buaya – Mar 11, 2024

How Publicis, Seven, Enero, and Ten are marking IWD
International Women's Day 2024 is being marked across the media industry, with events like discussion panels and town hall meetings.
by Alisha Buaya – Mar 8, 2024

James Hurman on Tracksuit's $20.5m raise and giving marketers ROI confidence
Plus Cannes' new humour category: "Humour is one of the most effective strategies for driving sales and market share."
by Alisha Buaya – Mar 8, 2024

'No one can tell brands how they should react': Will advertisers punish Meta for exiting news deals?
Mediaweek asks: Does Meta pulling the pin have implications for advertisers?
by Alisha Buaya – Mar 6, 2024

Digital expert slams publishers for seeking "intervention over innovation" after Meta pulls out of media deals
"It has largely been the failure of media publishers to effectively monetise their businesses and build robust business models."
by Alisha Buaya – Mar 5, 2024

Government and ACCC "considering options" after Meta's decision to ditch news media deals
"The idea that research and work done by others can be taken for free is simply untenable."
by Alisha Buaya – Mar 1, 2024

Google remains committed to the News Media Code deals after Meta pulls out
Google has already begun renegotiation talks with publishers close to expiry.
by Alisha Buaya – Mar 1, 2024

Meeting of the Minds: News Corp's Tom Sheppard and Emily Van Arendonk
Sheppard and Van Arendonk share their perspectives, thoughts and opinions.
by Alisha Buaya – Mar 1, 2024

AiMCO's Patrick Whitnall on influencer marketing being taken seriously
Speaking to Mediaweek ahead of the AiMCO Awards, Whitnall said the influencer marketing space continues to grow and mature.
by Alisha Buaya – Mar 1, 2024

Mark Lollback's new mentoring venture: Connecting senior execs with the likes of Steedman and Ronson
"We're putting the mentee in control ... This is not like some of these masterclasses where you pay a lot of money, but you're one of the 1,000 people or one of the 400 people on bloody Zoom calls."
by Alisha Buaya – Feb 29, 2024

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