Amplify signs first AiMCO Awards and Summit naming deal

Amplify has secured naming rights to the 2026 AiMCO Awards and AiMCO Summit, becoming the first presenting partner for both events ahead of their February 25, 2027 staging at Sydney’s The Roundhouse.

The agreement gives the creator and influencer marketing agency a keynote speaking slot, top billing across event advertising and collateral, and a brand activation. Amplify talent will also appear as summit MCs and awards presenters, while the agency will sponsor and announce the People’s Choice Award.

It marks the first presenting partnership in the awards’ six-year history and comes as the Australian Influencer Marketing Council prepares to move the combined event to a larger venue.

Amplify takes the stage

Amplify co-founder Alex Reid said the partnership would put the agency’s investment in creators front and centre.

“We’ve spent years telling brands that creators sell. Now we’re putting our name on the room that proves it. AiMCO has done more than anyone to bring this industry together, and we’re proud to bring some Amplify energy to the summit stage and the awards night.”

The Australian-born independent agency employs more than 200 people globally, with operations spanning talent management, strategy, creative, production, social and technology.

It has been an AiMCO member since 2021. Its global head of talent and general manager, Sonja Stindl, has served on the organisation’s Industry Advisory Committee and judged the AiMCO Awards.

AiMCO managing director Patrick Whitnall said the agreement reflected the growth of the events.

“We’re thrilled to have Amplify on board as our first Presenting Partner. Their support is a fantastic endorsement of our summit and awards, and the important role AiMCO plays in bringing the creator industry together to showcase the best of Australia’s creator talent and influencer marketing success.”

Record entries and a larger venue

The 2026 awards have received a record 280 submissions across 36 categories. Entries have closed, with finalists to be announced shortly.

The second annual summit is expected to attract more than 550 creators, brand representatives, talent and agency professionals for keynote presentations, panels and workshops.

Under the theme “The Creator Effect”, the program will examine creators’ influence on what audiences watch, believe and buy, and how brands, agencies, talent and platforms work together.

Confirmed presenters include Ryan Jon, Taz & Alessia, Vanessa Li, Steph Cooks, Reapz, Matty Fahd, Lee Besser and Brad Canning.

Whitnall said Amplify’s support would help AiMCO expand the combined event.

“As a business that has played an important role in the growth and evolution of the Australian creator economy, Amplify’s support is a strong endorsement of the work AiMCO is doing to build a more connected, recognised and sustainable creator industry. It also allows us to build on the momentum of our first combined summit and awards, to deliver an even bigger experience for our members and the wider industry.”