All posts tagged "Creator economy"

AdTech
SXSW 2026: creativity, creators and the death of internet fun
Has the internet been optimised to death? Convo Media’s CEO Monique Harris reports from SXSW 2026.
Features
Streamers are driving youth culture but Australian brands reluctant
“That's where the opportunity is for brands that want younger audiences.”
Opinion
Why the creator economy is a defining economic shift for women
From ‘mummy bloggers’ to media powerhouses, women are redefining the creator economy by building viable, scalable businesses.
Advertising
‘The genie is out of the bottle’: Agentic AI enters influencer economy
Fabulate’s Nathan Powell explains how agentic AI are reshaping creator marketing in 2026.
Features
The rise of ‘human premium’: Why mid-tier creators dominate 2026?
Performance data across millions of posts is revealing a clear recalibration in how marketers assess creator tiers.
Brands
CMO Spotlight: AiMCO’s Patrick Whitnall on why the creator ‘Wild West’ is dead
The AiMCO Managing Director discusses the evolving creator economy, and the impact of AI.
Advertising
Amplify launches Amplify Live to take digital creators beyond the feed
Amplify Live will feature a line-up of comedy, lifestyle and food creators.
Social Media
Snap proves Gen Z will open their wallets for the right digital experience
It's being powered by more than 25 million paying Snapchatters globally.
Advertising
‘Lack of joined-up thinking’ Marketers need to rethink short-term creator campaigns
Why many are still failing to integrate creator marketing into their wider ecosystem.
Technology
Choosing the right creators for your campaign: Fabulate’s SparQ 2.0 has new AI tools to help marketers find the right talent
Fabulate launches SparQ 2.0 with five new AI tools to help brands improve influencer campaign performance, trend analysis, and compliance monitoring.

To Top