WPP Media has promoted Elliott Eldridge to Chief Strategy Officer and Laura Fell to Chief Planning Officer across Mindshare’s client portfolio, including Unilever, NAB, MG, Foxtel Group, Australian Labor Party and IKEA.
The appointments are effective immediately.
In their new roles, Eldridge and Fell will lead the advancement of strategic and planning products across Mindshare’s key accounts nationally.
National strategy and planning remit
As Chief Strategy Officer, Eldridge will help steer the national strategy agenda, shaping the approach to audience intelligence, communications strategy and effectiveness.
He will partner with national leadership and strategy teams to embed strategic processes across the business.
Fell will continue to lead the planning discipline, with responsibility for elevating planning standards across markets and client teams.
The pair have played a role in recent new business wins, including MG, uBank and Unilever, and in the creation of the bespoke WPP Media model for Suncorp, OpenEra.
They have also worked on campaigns including Dove’s Meno-Unpause platform, Rexona’s data-driven initiatives, OMO’s Laundry Goals and campaigns for Foxtel Group’s DAZN, MG and NAB.
Mindshare CEO Maria Grivas said in a statement: “Elliott and Laura are two of the most exceptional leaders and strategic minds in our industry. They elevate the work, elevate our people, and elevate the outcomes we deliver to clients. Their partnership is powerful, and these promotions recognise the sustained impact they continue to make across our business.”
WPP Media is WPP’s global media collective.
Main image: Laura Fell and Elliott Eldridge. Source: WPP