Uncomfortable Growth® Uncut. Season 3, Episode 8 – Louise Cummins

“When you’re outside of your comfort zone, that’s when the magic happens.”

In this candid and thought-provoking conversation on Uncomfortable Growth® Uncut, Louise Cummins shares what it truly means to grow — not in ease, but in discomfort.

Having navigated seismic industry shifts throughout her marketing career — from introducing DVDs and Invisalign to now leading in AI — Louise reflects on how each pivotal leap began in deep discomfort. Her story is a powerful reminder that growth rarely comes wrapped in comfort; instead, it shows up as fear, uncertainty, and resistance.

Louise talks about her deliberate “year of yes,” when she challenged herself to say yes to opportunities that scared her — from public speaking to deeply personal interviews. It was uncomfortable. It was raw. But it became a turning point. That year sparked a cascade of unexpected doors opening, each one building on the last.

She and Rowena also unpack the vulnerability of stepping out from behind a company name to become the brand yourself — a transition many find confronting. Louise’s reflections highlight the tension of putting yourself out there and risking criticism, knowing not everyone will applaud, but also recognizing the deeper reward: authenticity and connection.

At the heart of the conversation is a call to separate your identity from your title. In a world of layoffs, AI revolutions, and career pivots, Louise urges us to ask: Who am I beyond my role? Because when things shift — and they will — the grounding force is not your resume, but your self-awareness and adaptability.

My three favourite quotes from Louise’s story are:

“When you’re outside of your comfort zone, that’s when the magic happens.”

“All we can control is right now and being present.”

“Don’t try and look at another person. Don’t copy. Just be really clear about what it is you want.”

This episode is a must-listen for anyone looking to navigate their own path of uncomfortable growth® and find meaning in their professional and personal lives.

The world doesn’t need more stories of success; it needs honest conversations about hard challenges, vulnerability, and proof that trials can ultimately become triumphs.

That’s why the Uncomfortable Growth® Uncut podcast was born. It’s a reminder that struggle and success are intrinsically linked, that growth is rarely easy, and that the moments we feel most uncomfortable are where our greatest breakthroughs lie

Learn more about Uncomfortable Growth® & Rowena here.

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