Uber Advertising names Angus Keene head of ANZ
Angus Keene: "Uber’s mobility and delivery platforms offers an authentic connection to real-world moments that is intrinsically unique to Uber."
Uber has appointed Angus Keene as Head of Advertising for Australia and New Zealand. He will lead the growth of Uber’s advertising business in the region.
Keene, based in Sydney, has nearly two decades of industry experience across digital platforms in Asia Pacific, including senior roles at Fairfax Media, Twitter and, most recently, X.
He reports to Michael Levine, Head of Advertising in APAC, and takes over the award-winning ANZ sales team, which has more than 50 people.
Levine said: “Australia and New Zealand are foundational markets for Uber Advertising in APAC and globally, and we need a leader with a proven track record of scaling platform innovations and driving global brand partnerships to take the business forward.
“Angus is highly respected in the media landscape, his deep platform experience, industry leadership, and passion for mentoring talent make him the ideal leader to build on our momentum. I’m excited to have him join our APAC leadership team.”
Keene said of his appointment: “What excites me about the Uber Advertising business is their genuine focus on creativity and innovation. Uber’s platform gives brands the opportunity to reach people in incredibly creative and impactful ways that allow them to measure back to real business impact.”
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He added that his vision for the team going forward is “to take commerce and retail media from the digital space into real life. Whether connecting with a consumer during a ride or engaging them during a key delivery moment, the synergy across Uber’s mobility and delivery platforms offers an authentic connection to real-world moments that is intrinsically unique to Uber.”
ANZ was one of the first markets Uber Advertising expanded into outside the US, in 2022. The business plans to keep growing in the region, working with brands in QSR, retail, FMCG and non-endemic sectors. Its products include Journey Ads and Post-checkout Ads.
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