Trailer drops for 28 minute long Bluey episode, The Sign

BBC Showcase bluey

The episode is set to air Sunday 14 April at 8am.

The Sign, the highly anticipated 28 minute long episode of Bluey, is set to air Sunday 14 April at 8am on ABC Kids and ABC iview.

Ahead of the episode’s release, the official trailer now gives viewers a sneak peek.

Prior to The Sign’s release, a new regular length episode called Ghostbasket will premiere on Sunday 7 April. Both episodes are penned by Bluey creator and writer Joe Brumm, directed by Richard Jeffery, and produced by Ludo Studio.

As has become a staple part of Bluey, The Sign has a major roster of cameo voice talent: Patrick Brammall returns as the voice of Uncle Rad, with Megan Washington as Calypso, Claudia O’Doherty as Frisky, Myf Warhurst as Trixie, and Rose Byrne as Brandy.

Making their Bluey voice debut, The Sign will also feature Rove McManus, Deborah Mailman, Brendan Williams, and Joel Edgerton.

Managing director, BBC Kids and Family Cecelia Persson, said the episode would be “an unmissable event for every Bluey fan worldwide,” and for those who were yet to become fans, it would be “a fantastic springboard into the incredible world of Bluey.”

The impact of Bluey has well and truly grown beyond the screen. Last month, six Bunnings stores in Australia and one in New Zealand traded in the Bunnings name for Hammerbarn, inspired by a season two episode of the cartoon. The campaign came with a series of Bluey-themed kids DIY workshops held in-store, and exclusive Bluey products including gnomes Hecuba, Jeremy, and Tony.

See Also: For real life! Bunnings rebrands to Hammerbarn in Bluey takeover

“Bluey is one of the most-watched television shows in the world at the moment, which is just amazing,” BBC Studios director of brands and licensing ANZ, Kate O’Connor, told Mediaweek.

“We don’t take that for granted. It’s in more than 60 countries, 30 languages, it was the second most streamed show in the US last year, and definitely the most streamed show in Australia.

“Being able to do something like this with Bunnings – which is ultimately a store for adults – goes to show the versatility and appeal of Bluey across various demographics.”

To Top