Bluey
Showing 1 - 10 of 75 results
Bluey and Citymapper turn the commute into playtime in new partnership
Citymapper is also launching in Bluey's hometown of Brisbane for the first time with Bluey and Citymapper co-branding.
by Alisha Buaya – Sep 29, 2026
Inside 1000heads' doorstep-to-activation campaign for Streets' Bluey treat
The campaign concluded in Brisbane, where creators attended a Streets Bluey activation built by experiential agency Rockstar ahead of its public opening.
by Alisha Buaya – Sep 22, 2026
Bluey fans see red over movie’s 3D makeover
Bluey’s first movie teaser has landed, but its glossy new look is drawing heat from fans protective of the show's style.
by Natasha Lee – Aug 16, 2026
Merchantwise adds Jacqui Shilson-Josling and Felicity Drake
The appointments strengthen Merchantwise’s licensing, partnerships and promotions capability across Australia and New Zealand.
by Mediaweek – Jul 6, 2026
Bluey will be screened in indigenous language for NAIDOC week
Five Bluey episodes have been translated, selected for their culturally relevant themes of family and country.
by Nama Winston – Jun 17, 2026
EXCLUSIVE: Candid portraits capture the business of Aussie productions
Matthew Deaner and SPA share unpublished portraits of the business leaders behind celebrated Aussie productions.
by Duane Hatherly – Jan 7, 2026
If you don't own a Bluey book, you're in the minority
Bluey is the #1 children’s book brand in Australia, based on year-to-date sales figures from Nielsen BookScan.
by Vihan Mathur – Oct 29, 2025
BBC stages surprise Bluey Duck Cake Cafe pop-up
Mediaweek spoke with BBC Studios' Bluey marketing lead Madeleine Santos about keeping the spirit of Bluey active in the lead-up to the 2027 film.
by Dan Barrett – Oct 9, 2025
Save the date: Bluey movie release date revealed
The movie, based on the hugely successful Australian kids show, will debut in cinemas ahead of streaming release.
by Dan Barrett – Sep 5, 2025
Just what every house w/ kids needs: more Bluey! BabyLove extends partnership across full nappy range
The ‘More Bluey, More Love’ campaign brings Bluey across the full BabyLove portfolio.
by Natasha Lee – Aug 28, 2025
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